Let’s face it. Your Facebook profile could use some work.
What to do about it? It’ll take more than looking to your Facebook-savvy friends for inspiration. What works for them might not work for you, especially if you’re using your Facebook profile as part of a broader personal branding or lead generation effort.
Some Facebook-improvement tips are nearly universal, however. Let’s take a look at a few of the most critical for those ready to take their presence on the world’s most popular social media platform to the next level.
1) Stay On-Brand
Your Facebook profile is your best chance to present a unified, coherent brand to the world. Make the most of it by asking yourself one simple question before you post: “Is what I’m about to say on-brand?”
2) Use Inspirational Graphics Liberally
There’s little question that the Facebook page for Aaravindha Himadra satisfies the “on brand” test. But that’s not the only thing it does well. It’s also boosted by liberal use of inspirational graphics that support and expand on Aaravindha Himadra’s spiritual philosophy. One need not be a spiritual guru to see the utility here — by inspiring visitors to his page, Aaravindha Himadra makes his message relatable to those less familiar with his teachings.
3) Choose Your Profile Photo Carefully
Your profile photo is the first thing most visitors to your Facebook page see. If they navigate away quickly because it fails to draw them in, that photo could be the only thing they see. Choose wisely.
4) Curate Public Posts on Your Page
Your Facebook profile’s comments section should not be a free-for-all. Be prompt and unsparing about deleting posts that violate your ethics or contain abusive language. If your profile receives lots of comments, draft posting guidelines so there’s no confusion about what is acceptable and what isn’t.
5) Keep Your Contact Details Up to Date (If You Wish to Share)
Sharing your personal phone number and email address is not required to strengthen your Facebook profile. In many cases, it’s not even advisable. That said, if your Facebook profile factors into your branding or marketing efforts, you do need to tell visitors how to reach you or your organization to learn more. Make sure any details you do choose to share are accurate and current.
Your Facebook Profile Is Your Window On the World — Act Like It
These five tips will leave your Facebook profile stronger and more attractive than before.
Does that mean you can safely defer any future updates to said profile once you’ve completed them? Absolutely, positively not.
Your Facebook profile is a work in progress, not a static work of art. Like anything else subject to the law of entropy, it’ll languish without constant, deliberate upkeep.
The details on keeping your Facebook profile in tip-top shape are best left to another article. But it doesn’t take a genius to imagine some of the ongoing steps one should take as part of a program of continuous Facebook improvement. Perhaps that’s your next order of business — plotting a course of action to ensure your Facebook profile remains better than the rest.