Creative Approaches to Marketing in 2020

Creative Approaches to Marketing in 2020
The Siliconreview
15 April, 2020

Thanks to the downward trend of technology costs and a changing culture around loans and investments, there's never been a better time to become an entrepreneur. Starting your own business can be as easy as setting up a Facebook or Instagram page, and you can even build up a customer base at a low cost if you know how to play your cards right. And with the Internet democratizing many of the things you need to run your business, it can take no time at all to pull in some profits.

However, one thing that every business needs to survive, whether big or small, is marketing. Marketing helps you expand your base, as well as keep regular customers up to date with new products or services. Previously, we've talked about 'Trends That are Expected to Revolutionize the Digital Marketing Landscape', which include AR/VR and digital polls. If you're looking for more creative ways to up your ROI, check out more options below.

Use Video

Video has been rising in popularity over the past few years, and might be the next biggest frontier in marketing. Rather than working with static ads or infographics, it might be in your business' best interest to invest in video ads or explainers. According to the team from Deposit Photos, 78% of people watch videos online every week, with 55% of them watching every day. The same study found that 68% of consumers would prefer to learn about a new product or service through video, and 95% of viewers were able to retain the message after watching it. Businesses would do well to maximize this by creating unique, engaging video content that can stick with potential customers long after they're done watching.

Create Your Own Content

The next thing you can do in order to improve your ROI is to create your own content. Content is king, and will continue to be for the next couple of years, so it's doubly important to make sure that you get on that wave. The Content Marketing Institute's report on 2019 trends found that 77% of B2B marketers used content marketing. By creating these educational assets, B2B content marketers were able to build their audience trust and even create new leads. The most popular content types were social media content such as tweets or stories, followed by blog posts and short articles.

Employ Direct Mail

If you feel like you've got a good grasp of digital marketing, don't rest on your laurels— it's time to get traditional. With the advent of mass emailing lists and online newsletters, many companies might overlook the benefits of direct mail marketing. But direct mail is as strong as ever, and in some cases might even pull in a higher ROI than standard digital marketing. Triadex Services suggests direct mail marketing is thriving right now. Direct mail marketing is more likely to pull in customers and create a lasting impression when your brand uses this very effective marketing tool. When used alongside digital marketing, it can be even more effective in expanding your reach and increasing ROI.

Try Out Memes

In an era where customers are bombarded with information on all sides, the trick is not to increase exposure, but to focus on lasting impressions. Customers are wary of the standard, impersonal marketing campaigns, and are looking for businesses that they can forge personal connections with. Enter the meme — a humorous, sometimes surreal post or image that has become the backbone of Internet humor over the past decade and a half. Memes are good for more than just laughs: they can increase traffic and engagement, as well as make your business seem more relevant. They can be a little tricky to work with, but once you've created the perfect meme you can be sure that the Internet will remember you.