Voice Technology Will Change Your Business

Voice Technology Will Change Your Business
The Siliconreview
21 May, 2020

I talk to my phone on a daily basis. It just seems like an easier way to get information with less effort. And it’s not just me. People all over the world are getting more comfortable using voice assistants for their daily tasks, such as searching the internet, making calls, or controlling smart home devices. According to Google, 27% of the global online population is using voice search on mobile—and that trend is just bound to continue rising.

If your business has never considered getting into the voice tech game, now is the time to do it. Even if you have no idea of where to begin, IT staffing companies like BairesDev are prepared to guide your tech journey and scale your projects. No one can deny that the rapid improvements in speech recognition technology have driven voice search to the spotlight of search marketing.

The days of being limited to using buttons and texting fields are getting behind us, and it’s time to get on board with the convenience and new scenarios that voice technology has created.

How Will Voice Technologies Change Businesses?

Speaking is a fundamental element of human communication. Producing sounds that other people can understand is easy, fast, and efficient. That brings us to a simple conclusion about voice tech: people want to communicate with their devices as fluently as they communicate with each other. For businesses, this means that there are new opportunities and compatibility challenges to take on. Here are a few of the standouts.

Next-level customer relationships

The latest developments in voice technology offer a level of personalization most people couldn’t have imagined a few years ago. Smart voice technologies can have an actual “voice” that embodies the traits and personality your business wants to communicate. And by gathering high-quality data, the possibilities become almost endless. Chatbots are no longer the pinnacle of personalized responses.

Seamless Experiences

Many businesses just embarking on their digital transformation run into the same problem: an array of different products, services, systems and devices that present specific limitations or linking requirements. And because customers have certain expectations when interacting with your brand, voice technology is a wonderful tool to unify the user experiences across different platforms.

Internet Searches

Today’s online success is heavily defined by search engine optimization and organic traffic. Now, with the rise of voice assistants, the predominance of text-based search queries is over. According to PwC, 65% of 25-49 years olds speak to their voice-enabled devices at least once per day. That’s a stat no organization can ignore. Taking voice searches into account is becoming increasingly important for any successful SEO strategy.

Product Compatibility

The uses for voice technology have evolved. The technology is no longer limited to asking your phone to call someone or do a quick Google search. Now, people expect more products to be compatible with their favorite voice assistants. Proof of that is the boom of “Alexa-compatible” products on Amazon. This means that if your business sells a digital or electronic product, voice commands are something that customers expect by default. The sooner you start adopting this technology, the more future-proof your business will be.

Artificial Intelligence Power

Voice technology is not that great by itself. The real value-driver lies behind the curtains: artificial intelligence. Since voice technologies are AI-driven, chances are that their machine learning algorithms will just keep improving over time. Besides, voice technology can be the perfect way for any company to start implementing artificial intelligence into their business model.

How Top Brands are Using Voice Tech

Voice technology may still be in its early stages, but that doesn’t mean there aren't some great and exciting things happening with it already. Right now, the market is mostly focused on creating convenient functions linked to smart home devices and phones. Here are a few ideas you can use for inspiration:

  • Domino’s allows pizza-lovers to order from the comfort of their couch without having to pick up the phone or even place an online order.
  • Burger King launched a TV spot that included the phrase “OK, Google, what is the Whopper burger?” which went instantly viral.
  • PayPal users can engage Siri to send money to friends, family, or businesses.
  • Nestlé integrated with smart speakers to provide voice cooking instructions as you cook.
  • Tide provides advice about removing stains caused by over 200 different substances.
  • Esteé Lauder created a voice-activated skincare expert named “Liv” who answers people’s questions about all things beauty-related.
  • Campbell’s has a skill that helps hungry consumers to choose and cook recipes.

The Time for Voice Tech is Now

Yes, I understand why you might think your business is not quite there yet in terms of getting into voice tech. Adoption is rapidly growing, but some may argue that we are still not at critical mass, which is why some business leaders might still see it as too big of a risk. However, keep in mind that the longer you wait, the more chances someone else might get that edge on you.

At the same time, the applications for voice are use-case specific, so don’t feel like it’s all or nothing. You don’t have to voice-enable your entire customer service ecosystem because it just doesn’t make sense in all situations. For example, a bank probably won’t want to voice-enable its mortgage or auto loan application because that would just be far too clunky. But the ability to check your account balance or the status of your loan application? That’s ideal for voice.

As voice search technology keeps improving, and connected devices keep adding and enhancing voice-enabled functions, it will become increasingly important for organizations of all shapes and sizes to include a voice search strategy in their overall business plan. And at the same time, the latest voice search statistics will reveal how the search habits of their customers continue to change moving forward.