Content marketing is an effective marketing strategy every business should be implementing in 2020. In fact, content marketing generates three times as many leads as outbound marketing, while costing as much as 62% less, Forbes reports. Content marketing is a wise investment that can benefit your business in a number of ways, including increased web traffic, stronger customer loyalty, and financial savings.
Boost web traffic
65% of businesses identify generating traffic and leads as their main marketing challenges. Fortunately, a solid content marketing strategy can generate significant website traffic for your business. When you create high-quality content on a consistent basis, you’ll attract the attention of your target customers, and your website will get more hits naturally. However, it’s essential to optimize your content for SEO and update it regularly so it gets seen by as many people as possible. Additionally, focus on posting evergreen content on topics that maintain relevancy and never go out of date. Evergreen content that ranks highly in the search results is a reliable way to further drive consistent organic traffic to your site.
Build customer loyalty
It’s cheaper for businesses to retain loyal customers than it is to continually work to replace existing ones. Content marketing is an effective way to gain customer loyalty. Ideally, your content should be carefully tailored to every stage of the marketing funnel — beginning with the awareness stage, through to the conversion stage, and ultimately finishing with the loyalty and advocacy stages. By creating engaging, informative, and authoritative content useful to customers at every stage of the buyer's journey, you’ll be able to successfully win loyal customers. These kinds of customers will make repeat purchases, as well as recommend you to others, leave positive reviews of their shopping experience with you online, and share your content on social media. Loyal customers function as some of the best marketing your business can get.
Content marketing is highly cost effective compared to other methods of marketing, and can end up saving your business money. In fact, it’s a strategy that generates three times as many leads as outbound marketing per dollar spent, while costing as much as 62% less. Even better, the total cost of content marketing drops by 82% per lead after the first five months of implementation. Not only is outbound marketing more expensive, but it’s also less effective than it used to be — largely due to the 30% increase in the use of ad-blocking software worldwide. Rather than running advertisements to quickly boost sales, content marketing makes it possible for customers to make informed decisions, and you can build an engaged and loyal customer base as a result.
Implementing a well-planned and effective content marketing strategy is a must to successfully grow your business in 2020 and beyond. By posting consistent, authoritative, and high-quality business content, you can boost web traffic, build customer loyalty, and save money all in one fell swoop.