5 Things You Want in a Real Estate Recruiting Software

5 Things You Want in a Real Estate Recruiting Software
The Siliconreview
04 Decemebr, 2020

One of the best decisions a real estate company can make is to invest in a real estate recruiting software. Hiring new people takes a lot of effort, and technological tools are some of the best solutions for this issue. With recruiting software, you can streamline and automate processes, not to mention find higher-quality candidates.

The problem is that there are quite a lot of products available in the market nowadays. This makes choosing the “best” one a little tricky. What kinds of features should you look for? Do you need something that has separate mobile and desktop versions? To help you decide, below is a list of feature must-haves that you want to find in your recruiting software:


Real estate recruiters use a lot of tools, from CRM to Google to good old SMS. It can be difficult to manage all of these tools, switching from screen to screen in order to accomplish a task. This can result in missed tick boxes in your to-do list.

This is why integration is a key feature or capability that you should look for in a recruiting software or tool. For example, Wizehire, an online recruiting tool, has Brokerkit integration. Brokerkit, a recruiting software, meanwhile, has integration capabilities with various tools such as data sources, productivity tools, and lead generators. This can help you create an ecosystem that is not only easy to use, but has all everything you need to do your job well.

Mobile Compatibility

The real estate industry is definitely a dynamic, action-packed one, with professionals always on the move to secure a new deal. Thus, as a recruiter, you need to be able to keep up with them. Your best friend here is your mobile phone, which has evolved to become a powerful mini computer that can rival even a laptop in processing power.

With a mobile-compatible software, you can have access to crucial data even when you’re out in the field. You can also upload and data you’ve collected at any time. This keeps everyone in the loop about the latest developments in your recruitment activities. When no one misses a beat, it’s easier to reach collective goals.

Take note that mobile compatibility doesn’t mean that the software has to have a dedicated mobile app. If it does, then good. However, what you should really be looking for is something you can use in the same way whether you’re on a desktop or your phone. It’s fine if some desktop options are missing, but the main functions should carry over to mobile seamlessly.

Lead Generation and Management

Recruitment is all about discovering leads who have the best potential. Great candidates are not merely talented, but are also good fits to a brokerage’s culture. A good real estate recruiting software will help you not just in finding these people, but also in keeping in touch with them.

Make sure to check the lead generation and management features of the recruiting software. It shouldn’t be limited to just storing contact information, but rather have the capability to segment leads. In addition, there should also be automated lookups and the option to import leads from other sources. Lastly, there should be an option to send automated messages at all stages of recruitment.

Robust Email System

Speaking of sending messages, your chosen recruiting software should come with a built-in email system. Social media may be all the rage these days, but email is still the more professional platform that doesn’t lose its personal touch.

Ideally, there should be a robust selection of customizable templates so you can easily personalize and optimize your email campaigns. You should look for a drip email tool, in particular, for a more seamless experience. A newsletter feature is also useful, particularly for keeping passive candidates updated about the latest developments and potential offers.

Cloud Compatibility

Cloud-based software reduces IT-related challenges, such as setting up servers. What’s more, cloud-compatible software solutions improve data security through encrypted servers, regularly updated programs, and built-in firewalls. Simply put, you and your contacts won’t have any problems with privacy breaches.

Finding a cloud-compatible software also means that everyone has access to the most recent version of data. When someone accesses the software and makes a change, this is immediately reflected in the servers. With virtually no delay in the updates, there’s less risk of miscommunication and data handling errors. It also makes data exchange faster; in a highly dynamic industry like real estate, this is definitely a good thing.


Finding great real estate talent has become more challenging over the years. There are plenty of obstacles that face recruiters, including the lack of differentiation, high turnover rates, and long recruitment times.

Thankfully, technology is a great asset to help overcome these challenges. Real estate recruiting software, in particular, can help simplify processes and improve outputs. The key is to find the tool that meets all of your requirements. You don’t need to get one with all the bells and whistles; rather, it should be something easy to use and makes your job easier. Hopefully, this checklist will help you find that perfect match.