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DIGITAL MARKETING

How Press Releases Are An Important Part Of Your Digital Marketing Strategy

How Press Releases Are An Important Part Of Your Digital Marketing Strategy
The Siliconreview
09 Decemebr, 2020

Press releases are often thought of as a marketing tool from the past. However, this couldn’t be further away from the truth and press releases could potentially be an integral part of your business' marketing strategy. Not only are press releases a great marketing tool, they can be used as an excellent platform to disseminate information through various digital and other platforms.Companies looking to outsource should consider  press release content writing services by Globex Writing, which is a well-reputed company in the said domain. Doing so ultimately gives the company more time to focus on its core product and services instead while letting experts run the show

 Press release can be optimized when they are released or distributed digitally and hence they are an added opportunity for companies to get a hold of different backlinks. Especially if the press releases are distributed through a number of popular online media channels, the chances for the above increase remarkably.

Why Are Press Releases So Important?

Given their immense potential and reach, press releases are an extremely powerful and important marketing tool. They can be an excellent tool for companies to gain exposure by publishing them om multiple online news and magazine websites such as the New York Times, or CNN amongst others.

In addition to helping you gain exposure, your press releases, if constructed with the right choice of keywords can improve the overall user experience with your brand.

Given the rise in digital marketing and how it is setting a precent in the domain of marketing, investing in quality press releases now is more important than ever before. They can be a great way and tool to engage both your customers and general media, hence giving you access to multiple domains for exposure.

What Are The Reasons To Do A Press Release?

A press release can be done as a response to or prior to multiple situations. A press release  is typically done on the launch of a new product or a service. Even if you introduce minor improvements in an existing product, a press release would be an ideal way to do the announcement. When wanting to do a press release for the above purpose, the company should first of all draft one and get it across to all major media channels and companies for publishing. It is a great way to grab attention from the general public and media channels alike, and it does a great job of summarizing any new methods your company may be adopting.

What Can You Do To Make A Generic Press Release Stand Out?

In order to make a generic press release seem better, companies can invest in developing the right content and using the right keywords. Companies should also add an image or a meaningful video to their press release to convey a story and make their content richer. They should also add internal links in the press release that lead a reader back to their website and increase website traffic in the process.

Additionally, companies should also work on search engine optimization for their press releases and add both internal and external links to optimize the document. By doing so, they can increase their SERP and target relevant markets. This would also potentially increase the website's reach towards its potential customers and clients. 

How Can Companies Ensure That They Have The Best Press Release Strategy?

Making and publishing a press release can often feel like a strenuous and difficult task. Due to this, many companies outsource the task of drafting and publishing press releases to other more specialized companies.. 

The company to which you outsource the said task would then be responsible for drafting and completing the press release, optimizing it, looking for potential news websites to publish, finalizing publishers and providing you the final list of websites where your press release can be found.

After one of your projects with a company is complete, you can then analyze the campaign's results and measure just how much has the press release benefited you and your company. On the basis of that, you can either prolong or diminish your contract with the said company, or work mutually towards a better strategy and plan.