Extensive b2b portal development services are far from the same as a mobile app for booking tickets and hotels. When an IT team develops a business solution for a company, additional difficulties arise at every stage. The end result is a platform on which many travel agencies operate at the same time. And they, in turn, are responsible for connecting to the service of hotels, private contractors, airlines, insurance companies and finding clients. Among the main tasks of the site is the introduction of various payment systems, working with banks and collecting interest for the placement of travel operators or for closed transactions. You can find more about this at fireart.studio/web-portal-development-b2b.
Difficulties of internet marketing in the b2b segment
Lack of good specialists. There are few really professional specialists in the field of b2b marketing. Most often, marketers are engaged in producing promotional materials, printing business cards and organizing exhibitions. In addition, algorithms that work well in a regular online store may be ineffective in b2b.
Lengthy contracting process. Unlike b2c sales, deciding on an order in the b2b segment can take a long time. And during the entire cycle of the transaction, it is advisable to constantly contact potential clients, work with objections, remind of yourself, show attention, send usefulness and not forget about clients after signing the contract. The length of the transaction cycle also makes it difficult to promptly make adjustments to the marketing strategy.
What should you pay attention to?
The main mistakes of building a B2B strategy
Incorrect website concept. As mentioned above, a site for a b2b company will differ from a b2c store. Not all marketers understand this difference when striving to create a regular online retail store or just an image site. Before you start working on your site, once again check the goals and objectives that you want to solve with its help.
Incorrect assessment of the effectiveness of advertising. It is incorrect to assess the effectiveness of a particular marketing move only by the number of applications and calls from customers, as well as from the site's place in the search results. Due to the lengthy process of making deals, multiple touches through different channels and a rather long sales chain, it is more difficult to track which channel the buyer came from.