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4 Ways To Build An Effective Online Presence For Your Local Business

4 Ways To Build An Effective Online Presence For Your Local Business
The Siliconreview
27 April, 2021

It comes as no surprise that in 2021 taking your business online is no longer a choice,instead it is an essential part of growing. Having a strong online presence can help to further expand your business and attract potential customers.

For local businesses, having an online presence can help in attracting peoplewithin your area who may not have been aware of your business.

Regardless of what your intended goal is, if nobody can find you online you could be missing out on potential customers. Here are a few tips to consider implementing to help build a stronger online presence for your business.

The Power Of SEO

SEO is possibly one of the greatest tactics a business can use to build their online presence. By creating education content that will likely match the queries of your intended target audience, masting SEO will help you appear in online search results when potential customers are searching for what they need.

It is possible to master SEO on your own, however, seeking the advice and guidance from professionals who are experts in SEO will be incredibly beneficial. Businesses such as DigiVisi are ready to help local business owners improve their ranking on the search engine results page. By choosing an agency like this one who specialises in local SEO, you’ll stand a much better chance of ranking well in your area.

Additionally, if you want your business to appear on Google, create a Google My Business account and use the Google’s keyword planner. Ensuring that your account has all the information a potential customer will look for such as location, brief description, contact information and high-quality images – will help to build trust in the customer about your business.

The Importance Of Mobile-Friendly

Having a mobile-friendly website is crucial for any business. Customers will use their mobile to conduct their research, instead of a laptop or computer. With the number of smartphone users expected to rise over the years, the number of people using their phone to search for business will increase alongside it.

If your website is difficult to navigate on a mobile, it can deter potential customers away from your business. Visitors to your site do not want to spend time scrolling or zooming in and out of areas of your website to see the choice. All of it should be concise and can fit onto one screen. 

Social Media Is Here To Stay

In 2020, it was reported that there were 3.96 billion people using social media across the world. This is an increase of 10.9% from 3.48 billion users reported in 2019. With an ever-growing number of users, social media is a vital tool to reach your targeted audience on their preferred platform.

When researching brands, the first place most people will check is the social media page. Looking at the content that you post, they will read the comments and reviews from previous and current customers to find out more about your reputation and credibility.

A social media presence can help in instilling trust in your current customers and also potential ones. For some, if they come across a business that does not have a social media presence, they canlose trust and even question its existence.

Content Is King

Each piece of content available online, regardless of whether it is a blog post, video or infographic, contributes to the online presence of a business. By investing in content marketing, you can help to introduce your brand and create a personality online for potential customers. It should be relevant, engaging and informative, in addition to reflecting the core values of your business. Ensure that you are producing high-quality content, as it will help to improve the chances of your business ranking higher on Google, as it favours more quality pieces.