The world was already making the move to online shopping before the pandemic came along. It was particularly advanced in countries which could provide cheap and fast deliveries, but delivery prices were decreasing everywhere. Furthermore, with the ability to use an easy ecommerce website builder for free, there was no reason not to take the step. Any retailer that did not have an ecommerce website was already at a disadvantage.
When COVID-19 struck, and worldwide lockdowns went into place, online shopping became the way that both retailers and customers survived. It provided a safe way to shop, while making it easy for retailers to reach customers who now needed more prompting to buy their products.
Today, many millions more people rely on online shopping for everything from basic groceries to luxury items to everything in between. If you're trying to get your ecommerce website off the ground, the good news is that customers are more than ready for it. You simply need to follow some tips to ensure its success.
Here are 5 tips to follow when building a successful ecommerce website.
You may decide to hire a web designer or even create your own website from scratch. However, if you or your contractor is not able to guarantee a flawless ecommerce website, it is worthwhile going with an online website creator. Sites like Wix provide ecommerce website builder with a smart drag and drop tool, they also suggest many online stores templates for free, and because you are using a tried-and-tested format, you can rest assured that it will run like clockwork. You also get tools like buy-now-pay-later that give customers options you otherwise could not provide.
The reason functionality is so important is because any glitch makes it far more likely that a potential customer will abandon their cart. In some cases, this will be because they have second thoughts about whether they need the product. In others, this will be because they no longer trust you to deliver. Either way, it will lose your business.
Smartphone cameras take great photos these days. With portrait mode, you can even take photos that truly showcase a person or object beautifully. However, when it comes to your product pics, you should get a professional in.
This is not only because their equipment will capture your product in far better detail and depth than any phone camera. It is also because they will take these photos from the best possible angles. Even if you think you can learn to achieve this yourself, they will do it in a fraction of the time.
The next thing you need to take care of is the copywriting. Good copywriting can make or break your ecommerce site’s success. It couches the product in the best possible terms, selling it to those who are ambivalent.
But good copywriting goes further than that. With the right SEO strategies, copy can bring organic traffic to your website. Customers searching for similar products who may never have heard of your store will find your website and check out what you have to offer.
It is also worthwhile writing a blog for this reason. You can use a blog to share thoughts and ideas about your industry, showing potential customers that you know what you are talking about, and attracting potential customers who were simply interested in reading your blog posts.
While functionality has got to be your first priority, and showcasing your products is part-and-parcel of the inner workings of any store, the website itself cannot look shabby. Aesthetics matter a lot, even if potential customers are focused only on buying a product.
The way your website looks influences how potential customers think about your brand. If your website has the wrong color combinations, an uninteresting logo, and poor quality stock photos, potential customers will be less willing to give your products a try.
If you don’t have an eye for design, your website maker should give you a choice of color palettes that you can’t go wrong with. Alternatively, have an objective third party take a look.
One of the biggest reasons people choose to buy products in person rather than online is that they worry about delivery and returns. A good ecommerce website therefore needs detailed information about delivery, refund policies, and how to get in touch with customer service.
You should dedicate a whole page to this information, making it easy to navigate to find the necessary answers. People are far more likely to buy products online when they know they have recourse if something goes wrong.
Any retailer in 2021 needs to focus on their ecommerce website. The good news is that many have done it before you, and there are plenty of resources to help you get set up.