No matter what kind of business you run, you’re surely aware of how important online presence is. While many individuals and organizations can rely purely on social media, other companies need a great website that will provide potential clients with all the necessary information regarding their products and services as well as provide the services in question.
Fortunately, these days, building your own website is a lot easier than it used to be. While you can still hire a professional designer that will ensure your website is top-notch, there are now also website builders available that make it easy for small businesses to make their own websites. As these types of businesses usually work on a smaller budget, being able to save some money by creating their own web presence is a big plus. So, what are website builders, how do they work, what are popular options, and what to look out for? Keep on reading to learn more.
What are website builders or website platforms?
Simply put, a website builder is a program or platform that makes it possible for you to put together a website without too much hassle. One great benefit of this approach is the ability to tailor your presentation to your business goals and outfit it with your brand’s content and offerings. These builders usually involve drag-and-drop software that allows you to customize and organize elements how it suits you while following one of the many available templates.
To summarize, you will pick a template that best suits your needs. You will personalize it and edit it with your own content like text, images, videos, and social media buttons. All that’s left is to publish your new website. Of course, the approach might be slightly different depending on the platform you opt for.
Some of the most popular website builder options
If you opt for this approach, you need to know that there are many website builders available on the market. With that in mind, let’s go through some of the best and most popular.
For starters, there is Wix. It is extremely flexible and offers a wide array of interestingly designed templates. Wix also comes with an extensive app market and powerful marketing tools. On the other hand, sites that are media-heavy might be slow to load on mobile devices and the business and eCommerce tier can be a bit pricey for some companies.
One platform you might have already heard of is Squarespace. You will surely be blown away by the number of beautiful templates you can choose from and the customer support they offer. If you’re a blogger, this is the solution for you. However, keep in mind that there is no backup feature and it’s not the easiest to use for beginners.
Another option you have is Weebly. It is a favorite among users due to its ease of use and no constraints when it comes to storage and bandwidth. Stylish themes, affordability, and responsiveness are just some of the features that make this an amazing alternative. Consider, however, that it’s not a great choice if you want a multilingual website and that it doesn’t offer as many apps as Wix.
In case your niche is placed in the gambling and casino industry, something else you can consider is GiG. If you are a business looking for a quality iGaming platform that will ensure your customers have a complete experience, this mobile-first designed website builder might be just the right option for you. Licensed and certified by the top gaming and gambling commissions, this platform also offers real-time data reporting, meaning that you can easily adjust your customer strategy by using the valuable insights you get.
WordPress is quite a versatile platform, as you can create everything from an eCommerce website to an online newspaper. As there is no complex installation process, you can easily get started, while the customer support is fast and good as well. However, if you want SEO, you need to opt for the business plan.
What to pay attention to when choosing a website builder?
With all that in mind, what do you need to pay attention to when choosing a website builder? For starters, ease of use should be your top priority, as you want to be able to create a functional and attractive website on your own.
Then, you want to see their offer of templates and ensure they have professional-looking ones. Moreover, you need to be able to update it and add new content quickly, while connecting to social media also needs to be flawless.
Another thing to think about is whether you will have your own domain and branded email address, as it is vital for establishing yourself on the market. Finally, you cannot overlook the financial aspect and if you can afford the builder you are looking into.
No matter the kind of company you have, whether it’s an online casino or an eCommerce business, you can surely find the right website builder that will help you create an attractive web presence. Keep the aforementioned in mind.