Ecommerce has shown significant growth over the last few years. It has now become an integral part of the global retail framework. According to a report by Statista, the number of online buyers increased to 2.14 billion in 2021. The primary reason behind this significant rise is the way consumer behavior has evolved.
Due to the Covid-19 restrictions, many people started online shopping for the first time. Most of these new internet consumers never went back to a complete traditional shopping model. It forced several physical stores to accept online orders. Digital retail capabilities, then, have become vital for survival in today’s fierce competition.
While you can find many online stores, not all are the same. Each store is built with a different mindset and for addressing many requirements. So how can you make a website that suits your – and your customers’ – needs? Will you need to hire a developer and pay thousands of dollars, or can you build it on your own without any prior experience?
Is It Possible to Build an eCommerce Website Without Any Prior Experience?
If you have clarity on what you need to incorporate in your online store, you can build it with the help of eCommerce website builders. All you need is a domain name, get the paperwork for your business done, and select the right builder.
You can find hundreds of domain name providers and attorneys who can help you with the paperwork. They won’t make much difference, but what builder you choose will. At its essence, your eCommerce website builder is the foundation of your store.
Each builder platform provides a different set of advantages and disadvantages. Some are great for scalability, while others are perfect for analytics. Hence, you need to consider all the available options and select the right fit for you. Once you have picked a platform for you, building a store from there is as simple as drag and drop operations. You will get everything pre-built. All you have to do is select the one that most closely meets your requirements.
How eCommerce Website Builders Help Develop High-Performing Online Stores
Each builder has certain features essential for creating a website. Here are some of these features and ways that enable you to build an eCommerce website without any prior experience.
Pre-Built Design Templates
All the premium eCommerce website builders provide hundreds of pre-built design templates. This way, you don’t have to build anything from scratch. If you are a small-medium business and don’t have the infrastructure or money to spend on developers, these templates can serve as the foundation of your store. You can browse through different options, preview them, and select the best for you.
You also get the option to customize the templates based on your preferences. Suppose you like the layout of a template, but the color scheme is too dark for your store. In that case, you can go to the customization option and change the color scheme to something neutral. It means that you won’t have to compromise between anything.
Multiple Payment Gateways
Payment is one of the most crucial factors for the success of an eCommerce website builder. Imagine a customer who wants to buy an item but cannot find his preferred payment method. He will abandon the cart and never return to your store.
An eCommerce website builder helps you integrate many payment gateways and methods into your store. It enables your customers to pay for the orders through different mediums.
Scale as You Grow
You will have to scale your website and the growing number of customers. Without proper scaling, your online store will start taking more time to load and impair customer experience. A website builder enables you to scale your store within minutes. Some let you scale based on your annual revenue with a single click.
Connection With Powerhouse Marketplaces
Facebook, Instagram, Amazon, eBay, etc., are significant marketplaces with billions of visits annually. A high-performing retail store should be able to sell products on these third-party sales channels, and some eCommerce website builders allow you to do so from the same centralized dashboard. You can create a catalog of the products and place them on all the major marketplaces.
Business analytics is vital for making better decisions to improve your website’s performance. Almost every eCommerce website builder provides analytics and reporting capabilities. You can create reports and analyze them to generate insights and make informed decisions for better results.
There are several eCommerce website builders, and each of them has its own set of benefits and limitations. So you need to select the right platform based on your requirements. With the right one in place, you’ll be able to set up shop and start doing business in no time.