Alexa

MARKETING AND ADVERTISING

How To Make Your Business Website More Personal

How To Make Your Business Website More Personal
The Siliconreview
06 January, 2022

Whether you are hunting for a job or want to build a personal brand, a personal website can effectively help you gain an extra edge and help you achieve your goals. Creating one often gives you the chance to build an online presence, allowing you to shape how you would like to be perceived online.

A professionally-done personal website can help position you as a qualified industry expert, reinforce your brand, and expand your reach. However, it is not always a good idea to design and create your website yourself, especially if you know nothing about website development.

This lack of technical expertise often translates to the inability to create a fully customized website experience for your visitors. Here are some of the main reasons why you need to personalize your website:

  1. It makes it easier to contact you because it highlights your most preferred communication channels
  2. More online presence control by not restricting what you choose to share
  3. It helps you showcase creativity, as it allows people to pursue and nurture different talents and hobbies like photography
  4. It helps you with your web design by letting you put basic web development skills into practice even with no prior experience
  5. Gives clients an insight into who you are through creative stories and unique bios

Make Your Business Website more Personal

1. Show First Time Visitors a Unique Experience

A website needs to stand out from others, and personalization can help you achieve this. This way, you can easily customize visitor experiences and tailor engagement rates.

To do this, you will need to have your contact information available, add multiple website language options, and personalize the website based on the user’s device.

2. Be Responsive

Customers usually need your attention, and the more responsive you are, the happier and satisfied they become. Besides providing your contact details on your “Contact Us” page, it would be best to add a chat on your website.

Keep in mind that chat needs to be operated by real people, and in real-time, users do not like to converse with chatbots. Also, remember to have them talk to users like a friend. This will help improve your customer experience.

3. Use CRM Software To Determine What Users Want to See

Most successful businesses often strive to know and understand what their customers want. One way to find this out is by using customer relationship management (CRM) software.

CRM software often tracks customer behavior and engagement, enabling users to generate detailed customer profiles based on their wants and needs. This means that you can similarly use CRM software to effectively determine what your customers want to see on your website.

4. Showcase a Video

Videos are a form of multimedia content used to grab visitors’ attention. You can personalize your website by adding a video of the website creator or the business CEO to help visitors get a feel of who you are and trust you more.

Many online customers get frustrated with content that does not match their interests. So, remember to ensure that the videos you use on your website are relevant.

5. Add a Personal “About Me” Section

The “About Me” page is integral to any personal website. This piece of online real estate gives you a unique chance to introduce yourself and your business to potential customers. So, create a section that gets users to know more about you and how your business started and grew.

6. Regularly Add Content

Adding content daily will ensure you get more visitors. This regular addition keeps your website up to date and helps you build trust with your customers.

It also shows readers that you care. Doing this will help you build lasting relationships with your readers, as they will probably rely on your website for regular updates. Be sure to always share helpful content.

Draw in New Readers

Creating a website for your business or personal endeavours is a great way to gain traction and outdo competitors. No matter the reason, making the website as personal as possible helps you connect and engage better with your target audience. With hundreds of thousands of new websites being created every passing day, web personalization is the only way to make yours stand out.

To make your website more personal, you only need to give your first visitors a unique experience, be responsive, determine what customers want, feature more videos, personalize your “About Me” page, and add new content regularly. There are numerous stunning examples that you can use to inspire your web personalization journey.