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DIGITAL MARKETING

How To Use Geofencing Marketing For Business

How To Use Geofencing Marketing For Business
The Siliconreview
09 Febuary, 2022

What is geofencing? Before moving on to geofencing examples, let's get to what it means first. Geofencing is the practice of sending customized adverts to users who enter or exit specific zones utilizing virtual barriers.

Customers in a particular region — generally near your shop, a competitor's location, or an event place — can receive exclusive bargains and personalized experiences thanks to geofencing. App notifications and advertising are the most prevalent kind of geofencing marketing. Geofencing advertising usually shows as pay-per-click ads in search results or social media feed.

You can send notifications or trigger a customized ad to encourage them to visit your business when a user enters, lives, or exits your defined through geofencing SMS software. Let's look at five examples of effective geofencing now that we've answered the question, "What is geofencing?"

Creative ways of using geofencing

Geofencing is used to target customers interested in items or services. This frequently pushes notifications to people who pass by their business or are in the immediate vicinity.

When people enter their geofence, app notifications are sent. This exploits the GPS feature of consumers' mobile devices, such as cellphones and tablets, to send in-app alerts to invite customers to visit their store or shops, assuming they have granted access to the business' app.

Geofencing can be used to build barriers around airports, nightclubs, hotels, and other locations. This method is particularly successful for driving services, as it allows them to obtain more fairs. One of several geofencing examples demonstrates how you may increase sales by setting up an efficient geofence in the proper location.

Geofencing is used to find persons who are fit for the products or services. This works with social media advertising that displays in qualifying users' newsfeeds to market, where the social media user's information is used to send appropriate adverts.

How to make geofencing work for you

Keep the Fences Small

The most common error businesses make when it comes to geofencing is constructing too large barriers. You don't want to create too large fences because they will be ineffective for your business. People who live 20 miles away are unlikely to visit your business if you build a barrier that reaches them.

Geofencing is only effective if your target demographic is within a reasonable driving distance of your business. You'll maintain your geofence inside a four to five-minute walk when consumers usually walk to your business. If most visitors come to your business by car, set your geofence to a four- to five-minute trip.

Launch Fences Where People Spend More Time

You don't have to stick to erecting fences around your business when using geofences. Set up your fences where your audience will most likely engage with your material to have an effective campaign. A typical location for erecting a fence is a competitor's location.

Create the Need for the Customers

Your geofencing advertising and notifications should always encourage people to take action. It shouldn't merely be a commercial for your company. It would help if you gave your customers a cause to come to your store.