Alexa

STARTUPS

9 Tips for Designing a Great Startup Website

9 Tips for Designing a Great Startup Website
The Siliconreview
20 May, 2022

Online presence is critical for today’s startup success. A website is an excellent way to represent your business, introduce your brand to target customers and attract users within and outside your business's physical location. Startup websites present new possibilities for new companies. It expands your scope and draws more customers to your business. A dedicated startup site provides your company the exposure it requires, improving business credibility and exposure.

Websites are a cost-effective marketing resource and are ideal for creating brand awareness. While physical stores have multiple limitations, websites don't, offering your business 24/7 availability. Before creating startup websites, consider the easy-to-use interface, entry cost, your budget, template options, social share, SEO integration, and reliable customer support. Outlined below are nine tips for designing a great startup website.

1. Create a web design strategy

An effective web design strategy should define your site's relevant features based on the message you want to pass to your audience, the elements you wish to showcase, and the attributes your target audience anticipate. Web design is critical for your business because it sets your first impression. An outdated and unappealing website creates a wrong impression and may deter the audience from your site.

Your impression should grab their attention and get them to stay and understand your business better. A great web design aids your SEO strategy, builds trust with users, and enhances consistency. Creating a web design strategy isn't easy, especially without the right skills, knowledge, and experience. Partner with expert web developers for a professional web design.

2. Ensure a responsive web design

A responsive web design implies that the site can adapt to any visitor’s viewpoint. It aims at rendering content differently based on screen or device size to ensure visitors get an optimal experience regardless of how they access your site. Responsive sites load fast, meaning users don’t have to manually resize to consume your content. They lead to more mobile traffic, low maintenance needs, faster-loading pages, low bounce rates, improved conversion rates, simpler analytics reporting, improved SEO, and improved online and offline experiences. To ensure a responsive website, consider adopting a fluid grid, allow for touchscreens, decide on the elements to add in small screens, and focus on images.

3. Ensure SEO compliance

An SEO strategy is a robust tool for each startup. Search engine optimization is essential for startup businesses because it delivers consumer behavior data, results in higher traffic and conversions, increases brand credibility, improves user experience, strengthens customer trust, builds a long-term audience, and helps them make informed decisions. To make your site SEO-friendly, ensure unique titles and descriptions for all pages, clean URL structures, fast loading webpages, unique content, optimized images, proper content structure, targeted keywords, optimized header tags, responsive site, and good internal linking.

4. Include clear, compelling CTAs

The call to action (CTA) is a crucial web page element that lets users know what action to take. A CTA refers to any request you make of your users' site, meaning it can take different forms based on the context. Without clear CTAs, prospective buyers might not know the steps to purchase products and services or sign up for newsletters. On blogs, you can see CTAs like reading more articles, signing up for a newsletter, and sharing on social media.

B2B websites may have CTA buttons, including get started, sign up, free trial, and contact sales. Ecommerce websites could include CTAs such as add to cart, checkout, buy now, and add to Wishlist. To create compelling CTAs, ensure a good design, high visibility, clear benefit, actionable text, short and with a sense of urgency. Consider using A/B testing to determine the effectiveness of different calls to action throughout your website.

5. Integrate with social media

Integrating social media on your website increases engagement and drives more value. It expands your business network while helping you understand and handle customer queries instantly. Social media integration enables you to organize and synchronize all your social media accounts to easily share, schedule, and publish your posts without going to each platform.

It gives you a deeper understanding of consumer behavior, monitoring different metrics, including total reach, impressions, conversions, and customer engagement from various social channels, and helps you polish your marketing strategy. To ensure effective social media integration, place social share plugins on your product pages, embed social media widgets on your site, add shoppable social media walls, display social media videos, include a commenting system, and showcase reviews as soon as you get them.

6. Craft clear, engaging messages

When creating a website, clear messaging should be a priority. If you cannot explain your ideas clearly, you may go unnoticed. Delivering your messaging clearly will make it easy for others to follow. If your brand messaging is unclear, users will most likely abandon your website, increasing bounce rates.

7. Include contact information

If your business relies on your customers contacting you or your sales team, ensure your contact details are easy to find. Consider adding it at the top of your homepage to make it easier for users to reach you. If you connect with your customers via social media, add your social links in the site’s header or footer for greater visibility.

8. Make it easy to navigate

94% of consumers want websites that are easy to navigate. If things are difficult to find, poorly organized, or unclear, site visitors will abandon you for your competitor. Easily navigable websites reduce bounce rates, save visitors' time, and help convert visits into purchases. To make your site easy to navigate, place the navigation system where users expect to find it, tailor the navigation bar to suit your business and audience, let the sidebars stand out from the rest of the page, include a straightforward menu, your navigation should be completely responsive, create a site map and add internal search functionality.

9. Ensure fast loading speed

A slow site speed causes poor user experience, making visitors abandon your site and negatively impacting SEO. A fast site streamlines browsing, ensuring a better user experience and encouraging visitors to convert. To ensure fast loading speed, enable compression, Minify JavaScript, HTML, and CSS, reduce redirects, improve server response time, use CDN, and optimize images. Measure your site speed before launching your website to ensure it's fast enough.

Endnote

Effective websites are an excellent investment for startup businesses. Use these tips to design a great startup website.