How much do focus groups pay

How much do focus groups pay
The Siliconreview
21 June, 2022

Do you like to chat with friends, discuss news, and shop? Would you also like to get paid, for all of that? No, it's not a fairy tale. We will tell you about focus groups, and how you can profit from them.

Some people have been participating in focus groups since college. They go to studies done by radio stations, perfume companies, or smartphone manufacturers. For example, for listening to 10 pieces of music for a radio station, participants could earn about $100. Or $150 for their thoughts on 6 samples of cosmetics.

Focus group participants could be paid in dollars as well as gift cards and product certificates. You'd be surprised, but participants often choose certificates because it is more profitable in terms of money.

Often participants in such surveys are found among product users or participants in raffles.

Make money from focus groups

But participating in a focus group is not a matter of chance. Most people are found through special websites where you can apply to participate. And yes, they pay money to participate. Different companies may have different budgets and pricing policies, but in most cases, it pays well. On average, anywhere from $50 to $150. And that's just for an hour of work! Not to mention free snacks and drinks.

Short voice surveys or online surveys pay more modestly (up to $20), but will only take 10-20 minutes of your time.

We've put together a list of best rated focus groups.

1. Alibaba

The company conducts many different types of surveys (surveys, usability surveys, etc.). Participants receive a reward in the form of a check, coupon, or gift card.

2. 20|20 Panel

The company offers offline focus groups in San Antonio, Nashville, and other big cities and online groups and surveys nationwide. They have already done the research for numerous companies (Dell, Disney, etc.).

The company pays between $50 and $150 for full surveys, and points (which can be converted to gift certificates) for quick surveys.

3. Respondent

A market research company. Some of the research is done offline and some are done online.

Examples of research:

  • Share your digital banking experience - $45 for half an hour
  • Website testing - $50 per hour.

4. Schlesinger Group

The company's main areas of focus are telephone surveys, online surveys, and focus groups. Participation is only possible after completing a questionnaire and an online application. The company pays from $75 to $150 for participation in focus groups.

5. MindSwarms

This is a dedicated platform that operates primarily online. Surveys are conducted through a webcam or smartphone camera. After completing an application and answering all questions, participants claim payouts ranging from $10 to $50.

6. Apex Focus Group

The company conducts research in a variety of formats, from focus groups and surveys to clinical research. A high school diploma is a requirement, and the fee is $35-$75. The company also conducts large studies in multiple sessions. In that case, payment reaches $350-$750.


Focus groups, surveys, and online surveys are unlikely to be your primary income, but they can be a great part-time job and a nice financial bonus. All it takes to get started is a little time, the internet, and some information about yourself. And if you are fit, you will get a good additional source of money.