What Are the Top 3 RPA Benefits for Your Business

What Are the Top 3 RPA Benefits for Your Business
The Siliconreview
21 June, 2022

Technology has long been a leading disruptor in business procedures and strategies. In recent years, automation has been a primary focus for many key business stakeholders across industries. However, it's also a point of contention and often controversial, with many workers fearing job replacement and significant changes.

Implementing automated processes takes time, dedication, and strategic planning. Here are the top benefits of RPA in business to help you realize that the time for change is now.

What is RPA?

Robotic Process Automation (RPA) is the use of software to create artificial intelligence to replicate human activities and processes. In other words, businesses use RPA to replace repetitive tasks and redundancies in operational processes to create streamlined methodologies that free up human resources.

The main concern with the increased use of RPA in business is the threat to job security. While these concerns are valid, RPA is typically used to manage the more frustrating or repetitive procedures to allow skilled human workers to focus their talents elsewhere.

For example, many businesses have started incorporating RPA into the hiring and onboarding process so HR managers can focus more on employee relationships and retention. Another RPA integration idea from NICE is to include machine learning and automation into the customer care process to create better accessibility and an improved customer experience.

With those applications in mind, here are the top three benefits of incorporating RPA.

Benefit One: Consistency in Error Minimization

One of the primary benefits of incorporating RPA into business operations is enhanced data consistency and error minimization. As the saying goes, "to err is human." Making mistakes is a part of the process as an employee— even a highly dedicated or attentive employee can have an off week. However, correcting the mistakes and the time and resources that go into this task can be costly.

In a 2017 study, researchers at SmartSheet evaluated automation in the workplace and perceptions around this technology. They discovered that 66% of participants reported automation as playing a key role in error reduction.

Incorporating automation helps ensure that the data and work being created are consistently accurate. As the business world relies on data-driven decision-making, accuracy is essential.

Benefit Two: Improved Customer Service Delivery

Automation is also a powerful tool in delivering exceptional customer service. No one wants to sit on hold. RPA can help diminish hold times and streamline customer care efforts by creating an omnichannel presence. By implementing automation into customer service delivery, those acting as customer touchpoints can quickly pull up information and even use machine learning to clarify their customer's moods and tones.

Automation also indirectly improves the customer experience— for example, generating targeted email campaigns that meet the customer where they're at in the customer journey.


Benefit Three: Better Productivity and Efficiency

RPA also has a direct impact on productivity and efficiency. In the SmartSheet study above, 69% of participants indicated that automation significantly reduced time wasted during the workday, recovering up to six hours of wasted effort per week.

While we tend to focus on the contention points with automation, 80% of participants believe that automation can help them become more efficient. An additional 72-78% shared that automation could help them remove redundant tasks so they can focus on more interesting and valuable work.

The subtext with these statistics is clear. In addition to improving efficiency through streamlined tasks, RPA can also enhance employee engagement, creating an exponential effect. According to the latest research from Gallup, engaged employees and work teams lead to 21% greater profitability.

Final Thoughts

These are just a few of the reasons why RPA has a place in the modern workplace. The return on investment from implementing RPA could be the key to your business's longevity and success.