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MARKETING AND ADVERTISING

Shopping Video: The Future of Marketing

Shopping Video: The Future of Marketing
The Siliconreview
20 September, 2022

Marketing is continually evolving, and we’re still discovering better ways to market products to consumers, but one thing is for sure, shopping videos are the future of marketing. They’re so versatile and effective at what they do, which is to increase interactivity between the customer and the product. More and more companies and brands are beginning to use them because they excel at quite a few aspects.

Keep reading to learn the benefits of using shopping video as a marketing strategy.

Accessibility

Arguably the main feature of shopping videos is their accessibility. They’re not used merely to inform about or advertise the products displayed, but rather they allow the viewer to click directly on the product in order to purchase it. This method might vary from platform to platform, as sometimes the products are displayed on the side, or maybe the viewer will see a popup. In any case, this type of video makes it easier than pretty much any other type of marketing for quick and efficient engagement.

Visuals

Sometimes, a photo or two does not cut it when it comes to displaying the product. A lot of people might pass on a product simply because they weren't able to see it under perfect lighting. That’s where live commerce comes into play. Shopping videos, as part of live commerce, means that you’ll be able to display your product with breathtaking visuals. It’s much better for a person to be able to see the product from all angles, rather than just a static image, which works wonders for amplifying engagement.

Approachability

Shopping videos allow for your product to be marketed to your customers and their specific needs. This is an immensely important factor because no matter the type of product you’re marketing, your customers will always expect the best. For example, in luxury fields such as automotive video marketing that require a finer touch, you’ll be able to customize your content for your specific clientele. That allows your customers to approach your brand and products more easily, which in turn significantly increases your overall success.

Increased Sales

The goal of every type of marketing is to increase conversions, and right now, the most effective way to go about that is to use shopping videos. That’s because shopping videos are extremely impactful at what they do, and they can deliver not only insightful and informative messages but also emotional content. By allowing your customers to engage emotionally with your content, your sales are pretty much guaranteed to increase.

Entertaining

A lot of people feel that typical ads have become intrusive and annoying, which is the opposite of what shopping videos are. They’re meant to be entertaining in such a way that creates positive engagement. They’re not disrupting in any way, and typically make the viewer more compelled to purchase the products displayed in the video. That is a powerful tool that previous types of marketing simply weren’t capable of reaching.

While it’s certain that marketing will continue to evolve and change, shopping videos are here to stay. They deliver a seamless experience to the viewer and are a joy to watch, which is why they’ve become so ubiquitous in such a short amount of time.