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Meta was fined €390 ...Meta was fined €390 million for using data to target adverts
The Silicon Review
05 January, 2023
Author:
The Silicon Review Team
Meta was fined €390 million by Irish Data Protection Commission for violating EU data regulations.
The Irish Data Protection Commission (DPC) says that Meta did something wrong when it aisled for permission to use, user data to make ads on Facebook and Instagram. Meta, the owner of both networks has three months to alter its data collection and ad targeting practices. Meta expresses “disappointment” and plans to file an appeal, emphasizing that the judgment does not prohibit personalized advertising on its platforms.
The regulators said that Facebook and Instagram can’t “compel consent” by making users agree to how their data will be used or leave the network. Since the European headquarters of both Facebook and Instagram are in Ireland, the DPC is in charge of making sure they follow EU dat law. Privacy advocates saw the judgment as a huge victory as it requires Meta to provide consumers with a genuine choice regarding how their data used to target online ads.
This is the second significant penalty the watchdog has imposed on Meta in recent months. The DPC penalized Facebook €265 million in November for a data breach that exposed the person in formation of hundreds of millions of Facebook users online. The Irish Tines reports that Meta has set aside €2 billion to pay anticipated European fines in 2023.
