Tips for Starting a Tech Company Without a Tech Background

Tips for Starting a Tech Company Without a Tech Background
The Siliconreview
03 January, 2023

Starting and running a successful tech company can be challenging and demanding. Not only do you need to have a solid business plan to start a tech company successfully, but you need to stay on top of new technologies and technological devices. You also need to have market knowledge, understand your target customers’ requirements, and, most importantly, have a well-thought-out marketing strategy in place before starting a tech startup.

Fortunately, aspiring entrepreneurs don’t need to have a tech background to build a tech company from the ground up, whether a social media platform, a mobile app, or a cloud-based solution. In fact, many successful tech startups today were developed by non-tech founders. To avoid the hassles and challenges often associated with developing a tech startup from ideation to the release of the final product, consider acquiring an already established tech company with the help of mergers and acquisitions consultants.

However, if you’re aspiring to become a tech entrepreneur and you don’t have sound technical knowledge, here are a few tips to help you successfully launch a tech company:

1. Research Intensively

The first thing you should do to guarantee the success of your tech startup as a non-tech founder is to do intensive research on the market and the technical aspects of starting a tech company. Doing thorough research will help you better understand technical concepts and make more informed decisions. This will also help you in validating your tech idea and come up with innovative ways to improve it such that it has unique selling points that will give you an edge in the market.

Researching your startup idea will help you know whether it’s a completely new product in the market or an improved version of an existing one. It will also help you find better, cost-effective ways to develop and market your product. Research your competitors to understand other existing products your product will be competing against, so you can know how to make your idea stand out from the competition.

2. Understand the basics of technology

While you don’t have to be a professional coder to start a tech company, it’s always advisable to have basic tech knowledge. Understanding tech basics can help you better connect with your technical team and understand their progress on product development. Research and ask questions about the different terms commonly used in the industry to help you acquire enough technical knowledge to run your tech company smoothly.

You may also want to learn about the different automation tools that can help you with project management, team communication and collaboration, task scheduling, and testing the product before releasing it in the market. These tools will help improve business operations and processes for your tech startup, making you a more effective and efficient manager.

3. Reach out to customers

No tech startup can thrive in the market if it doesn’t meet the needs of the target customers. Hence, it’s critically important that you engage with your target customers right from the initial stages of product development.

Come up with a set of questions for your target customers that will help you know their pain points and specific requirements for the finished product. By knowing what your end-users want and expect, you can make the necessary changes to your tech product during the early stages of development. This will ensure you build a product that solves the unique challenges and pain points of the end users.

Keeping your target customers in the loop even after you’ve released the final product can help you understand whether your product best meets their expectations and get valuable insights on how you can improve it for improved performance and user experience. Constantly engaging the end users and addressing the issues they raise about the performance and usability of your tech product can also be an excellent way to grow your customer base.

4. Reach out for help and Guidance

Reach out to other non-technical founders with successful tech companies to learn the tricks and tips you need to make it in the tech industry without a tech background. Ask them about the mistakes they made and the challenges they faced during their journey as non-tech founders and the strategies they used to achieve success. It’s always advisable to seek help from experts in the industry whenever you feel overwhelmed.

You may also want to attend events and meetings where successful founders come together to discuss industry trends and new ways of improving their tech companies. This is also an excellent way to grow your professional network and learn the tricks that will help your new tech company reach success. Attend tech webinars for one-on-one training sessions and seek guidance from the best in the industry.

5. Hire a Skilled Team

Hiring a team of qualified developers is crucial for the success of your tech company, especially when you don’t have a tech background. Your operations will mostly revolve around those you put into your team, so make sure you find the right people. Find a team with strong technical skills and a passion to help your company achieve success. This will be critical in helping you implement your idea into a fully-fledged tech startup. You may also want to assess the personalities of each member of your team as well as their communication skills.

As a non-tech founder, it’s always best to give the team a few tasks to complete to assess their capabilities and ensure they have a keen eye for detail before bringing them on board. This will also help you understand how you can make them work cohesively. Be sure to consider your project scope and specifics while hiring to ensure you choose a competent and efficient team. If you don’t have the time or resources to build a team, consider outsourcing the development tasks to a reputable software development company. This will create more time for you to build connections and save you a lot of money and the hassles of putting together a team from scratch.

6. Find a tech co-founder

While you can start a tech company without prior experience in tech, it’s always best to have a tech co-founder to share your responsibilities and help you in growing the company. A competent tech cofounder will help manage the technical aspect of the company while you handle the business aspects like operations, management, and marketing. And since the technical cofounder will be an integral part of running the company for many years in the future, it’s critically important you choose the right person.

Do thorough research on your preferred candidates, including checking their work portfolio to understand their technical capabilities and knowledge. Besides ensuring they have strong technical skills, you may also want to choose someone who shares a similar passion and vision for the company as you do. Make sure their personality matches that of the rest of your team so that they can feel comfortable working together with the cofounder on the development aspect of your business. Give them a few simple tasks to confirm their technical abilities, their work process, and how well they coordinate and collaborate with your team. Make sure they can communicate their ideas perfectly and are efficient at market analysis.


While starting a tech company without prior technical experience can seem hard and daunting, following the tips above can make the entire process easier and hassle-free for you. Make sure you have a great tech startup idea that solves common challenges faced by your targeted customers, a well-thought-out business plan, and a competent tech team to set up your tech company for success.