Microsoft Inc and Adobe Inc have entered into a partnership, the Economic Times reported on Tuesday. The new partnership will boost the sales and marketing capabilities of both companies.
During a conference in LA, both the companies stated that the partnership would make it easier for Adobe marketing software users to find and target teams of budding customers for business goods LinkedIn.
For example, in the case of selling electronic goods to an IT office, therefore, the new partnership has opened a way for Adobe customers to focus on the ads in LinkedIn and connect to all the people involved in the purchasing decision, such as finance mangers, engineers and technicians.
If the marketing operation is successful, sales people could then utilize Microsoft’s sales software to end the deal. Adobe, which has created many content creation software is also making software for content creators.
In a nutshell, the majority of the Adobe’s tools were developed for marketers who try to reach customers but last year, since the company acquired Marketo, its software was bolstered for business marketers.
Coming to Microsoft, the company is famous for its Windows OS and office program. The company is also focused on a business called Dynamic 365; a software created to track deals by sales people. In 2016, the company acquired LinkedIn for $26 billion. The platform is used by sales people trying to drum up business, as a key piece of the effort.