“Creative Realities helps retailers and brands use the latest digital technologies to create better shopping experiences”: Creative Realities Inc

“We design and develop technology experiences aligned to needs of the shopper; thoughtfully architected and beautifully expressed, crafted to shift behavior at any point along the journey.”

The digital revolution has empowered consumers raising expectation for different experiences and changing behaviors. As internet offers more choice, the consumer now holds more power throughout different stages of the shopping process. Consumers tend to become more demanding and expect good shopping experiences that make the ordinary, extraordinary. Furthermore, the the rapid growth of internet has helped in sale of products and services via more than one channel. 

Everybody has their own way of relaxing and escaping from gloomy and mundane everyday life. Undoubtedly, every person is required to make a transaction from time to time. Technological revolution has reduced physical work for shoppers, why visit physical stores when there are facilities online? Consumer gratification via online service motivated Creative Realities to design develop and deploy thousands of digital ecosystems, transforming the consumer and shopper journey into an intelligent, responsive, aware and immersive set of experiences.

Creative Realities combines tech savvy with the expertise of systems integrator, making it a best in class creative technology company. What makes it unique is its ability to deliver fully integrated, end to end solutions from conceptual design creation, platform development, hardware and software engineering, to post execution monitoring, measurement and maintenance. The firm’s roster of Client engagements includes: Aramark, Calvin Klein, Chanel, Fiat/Chrysler, Lululemon, Revlon and Turnberry Media, as well as deployment of bespoke installations for JC Decaux and other mega digital Out of Home giants. Now there are 85+/- team members and contractors engaged daily. The company has a separate team to handle strategy, design & development, deployment and delivery including Network Operations Center and a terrific network of certified technicians such that we’re able to monitor and maintain every solution we bring to market.

Initial product launch

The firm started about 20 years ago as a digital signage company and focused primarily on distribution and display of content from a central location, out to any number of end points that made sense for the Client. They did this through licensing 3rd party CMS software, followed by hardware procurement, engineering fabrication and system integration the software and form factors – seamlessly integrated within an environment: from bank branches to auto dealerships, boutiques, shopping malls, multi-brand outlets, shop-in-shops, etc.

Services offered

Digital Merchandising / Dynamic Curate and showcase new looks, to revitalize assortment so that it moves more quickly off the shelf - into shoppers’ baskets. Intelligent technology is aware and responsive to trigger content occasions according to target, day-part or motion.

Bring Social in Store / In store social media platform delivers the power of social right where it’s needed most. This application transforms social commentary into social selling by giving shoppers a way to view and share what they love most, before leaving the store.

Digital Sales Associates / Provide help when human assistance may not be available. Shoppers can browse through collections, create new looks, and receive product recommendations to find exactly what they’re looking for – on their terms.on their terms.

Mobile “In-Store Mode” / Unleash the power of the mobile device to recognize customers when they enter the store help shoppers find their way to the shelf, and wade through complex categories more simply. Endless Aisle / An Infinite assortment experience means shoppers never have to be disappointed from out of stock items, and creates fresh space by relieving the sales floor or shelf of inventory that may never get shopped.

Our Customer comes First

• Focus is on customers
• Discipline in execution
• Delivering best in class solution- in a way that takes the noise and anxiety out of the process

Tussles encountered

There are so many variables at retail; it makes standardization of its solutions and the way in which we deploy a challenge. This continues to present challenges for us today, but our people, product knowledge, and process help outsmart the variabilities and reduce risk.

Bid welcome to this erudite personality:

Rick Mills has more than 25 years of leadership experience guiding top-tier technology companies. An accomplished corporate strategist and turnaround executive, his vision and expertise in business performance have driven notable enterprise growth in the technology, service, and telecommunications sectors. His achievements have been featured in Inc. Magazine, CIO Review, as well as other prominent media. As CEO, Rick’s focus is helping clients improve the strategic implementation of technology solutions in all regions of the world while redefining what it takes to successfully operate a client-centric culture.  He also served on the Board of Directors Pomeroy, G.O Ministries, Starcom, and other business entities. 

“We help Clients use the latest technologies to inspire better brand and retail experience.”