The Silicon Review
It has been estimated that the Indian healthcare will reach 280 billion US$ by 2020 and will create 40 million jobs in India by 2030. While the Ayushman Bharat (National Health Protection Scheme) will alone generate 100,000 jobs, the hospital industry in India stood at Rs 4 trillion in FY17 and is expected to reach Rs 8.6 trillion by FY22.
But given the level of Healthcare technological sophistication available globally, still India in particular and South Asian region in general have to go a long way in terms of becoming potential markets for such technologies both in terms of infrastructure and economics. There is a certain degree of customization and localization required for such technologies to be adapted to and adopted here. SNG’s experience enables such degree of customization and localization of such technologies to be adapted to and adopted by South Asian region in general and India in particular.
SNG is a technology driven group – it is SNG’s endeavor and mission to continuously scout and bring innovation to South Asian Healthcare space from time to time.
Pankaj Narula, Head of Business Development and Puneet Narula, Project and Technical Head spoke exclusively to The Silicon Review. Below is an excerpt.
Q. Why was the company set up, and how did you expand your company and its offerings over the years?
In the mid-1950s, the Indian Healthcare space was merely a medical supplies and consumables market, with no or negligible exposure to new medical and healthcare technologies. There was a great void. Late Mr. P.K. Narula, the founder of SNG India, wanted to reduce and bridge this gap and introduce the latest technologies from world-over to India.
Q. How successful were your project roll-ons? Share the experience.
In our view, every Turnkey solution that we have delivered over the last 65+ years has been a great learning experience. Each execution has not only brought us closer to execution excellence but also closer to our customers where we have executed more as collaborators and partners rather than a pure client-vendor relationship. We are proud to say that huge names in the healthcare sector have patronized us including Sir Ganga Ram, Medanta Hospitals, Tata Trust Hospital, Tata Medical Centres, Apollo Hospitals, PSG Hospitals, Columbia Asia Hospitals, Narayana Hrudalaya, Asian Institute’s Hospitals, Lata Mangeshkar Medical Foundation, Amrita Institute of Medical Sciences and Research Centre (AIMS), Kochi, GKNMH, Sri Rama Krishna, KIMS, Yashoda Hospitals, Continental Hospitals, Medical Trust Hospitals, Kerala etc.
Q. Can you talk about your products and services in brief?
With complete in-house teams right from Design to Project Realization, SNG is competently placed to design the best and efficient turnkey ICUs, ERs, OTs, and Patient Room Solutions right from design to execution etc. Its turnkey solutions include –
Q. How do you manage data collection and analysis, as it is one of the biggest challenges healthcare industry is facing?
SNG’s dedicated Marketing team works day-in and day-out to ensure that our data warehouse is updated always. We not only maintain data for our current customers, pipeline customers but also our customers who have opted for our after-sales service in the form of AMCs and CMCs. In fact, the biggest challenge by far companies face in this space is ensuring consistent service levels and retaining client satisfaction levels to garner repeat business and referrals which go a long way for us to gain market share, profitability, and market penetration.
Q. As there are many advances in healthcare industry that are very close to actionable breakthroughs, how does your company contribute to the global healthcare platform?
In addition to keeping in constant touch and delivering customer delight on each interaction with our customers, SNG has time and again introduced World Class Healthcare Solutions from – Material Handling, Patient Handling, Patient Care, Pharmacy Automation, & Turnkey Solutions.
SNG contributes to the Medical world by not only Enhancing Healthcare Logistics; Helping Heal Faster & Safer; Lighting Up our World; but also Providing Clinically Useful Spaces.
Enhancing Healthcare Logistics–
Helping Heal Faster & Safer–
Lighting up our World–
Providing Clinically Useful Spaces–
Q. What do you feel are the reasons behind your service popularity?
With over 2500 historically and 450 active healthcare providers as its customers SNG has business spanned all across the country, South Asia and as far as Middle East as well. Over the years it has evolved into South Asia’s leading Healthcare solutions and automation group. Delivering superior solutions, post-implementation-services, and ensuring a constant touch with the market we feel are the major reasons for our success in the region.
Meet The Visionaries Behind SNG India Group’s Meteoric Rise
Founded in 1953, SNG, a.k.a Sun Narula Group is India’s & South Asia’s leading Healthcare solutions provider. Under the aegis of Co-founder & Chairman Mr. P.K. Narula, the group has introduced, time and again, several advanced medical and healthcare technologies in the region in the areas of fibre optics, lighting solutions, modular technologies, diagnostic technologies, surgical technologies and more.
Currently the Group is headed by Pankaj Narula, Managing Director & Head Business Development and Puneet Narula, Jt. Managing Director & Head Projects and Technical. Both the Narula brothers have inherited the key traits from P K Narula – “Customer is prime and over trading is the biggest enemy of the business”. Pankaj is a business graduate from USA, while Puneet is a Commerce graduate with honours from Delhi. Both the brothers have been regularly trained in various healthcare technologies and solutions from all over the world, and cumulatively have a wide & vast experience in the healthcare technologies space of over 60 years.
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