Empowering Organizations to Take Control of Their Digital Futures: MightyHive

Founded in 2012 by digital advertising veterans, MightyHive is the digital transformation partner that combines the capabilities of a consultancy and the media knowledge of an agency with deep expertise in cloud and leading ad tech platforms. Serving enterprise customers and agencies alike, MightyHive services include in-housing consulting, full-service campaign management, and platform implementation, all under one roof and with complete transparency.

The company has pioneered a new category as the original DoubleClick Certified Marketing Partner and is now one of the largest and fastest-growing programmatic buyers in the world. The company has a global presence with offices in San Francisco, New York, Sydney, London, Singapore, and Toronto and has helped hundreds of marketing organizations adopt programmatic strategies and drive results.

Why MightyHive

Transparent + Flexible

You’re better positioned to invest resources when costs are transparent. MightyHive offers clear pricing and the ability to adjust your engagement level, giving you the flexibility to adapt as conditions change.

Consultative

You know your business best. As programmatic experts, MightyHive take a collaborative approach to make your programmatic transition successful. Your experience and its expertise create a potent combination that drives results.

Future-Focused

Programmatic is here to stay, and there has been a fundamental shift in how teams run campaigns. MightyHive helps you keep pace with the continuously changing landscape through strategic advice and tools like MightyDesk, a console that bridges the gaps between platforms and teams.

Solutions for Enterprise Marketers

Marketers are better positioned to succeed when they have forward-thinking partners who can help them anticipate – and steer through – the challenges to come. Whether you want to bring media buying in-house or need a specialist who can provide expert guidance for your programmatic marketing strategy, MightyHive can help.

Helping Marketers Find Simplicity in Complexity

• A new breed of marketing services provider: The MightyHive team provides end-to-end services designed to help marketers use their data, make the most of their technologies, and gain the knowledge they need to not only compete, but ultimately innovate. MightyHive’s teams can walk you through decisions like how to architect your internal trading desk, troubleshoot the minutiae of your campaigns, or provide full-service management of display, video, and search campaigns.
  All MightyHive clients get access to MightyDesk, a portal that provides access to quick, actionable insights on campaigns, reports, and advertising buying and decision-making through a central location. For hands-on marketing teams, MightyHive has developed workflow tools for campaign trafficking and updates, making them faster and less prone to human error.
• Ready to help every step of the way: Knowing where to begin can be tough. And sorting through literally hundreds of technology solutions and providers can be overwhelming. MightyHive will objectively audit and score your data sources and platforms for their efficiency, transparency, and efficacy for programmatic. MightyHive can provide technical resources for systems integration and API development so that you can leverage customer data for media activation or allow campaign data to flow into your internal reporting tools.
  When you’re ready, MightyHive can help onboard your own programmatic team. A significant portion of its expertise has been built expressly to help marketers develop their own programmatic trading desk programs. MightyHive helps marketing organizations fast-track their training and technical expertise by advising your team on strategy, platform usage, and much more.

Ways to Engage

The services, solutions, and guidance MightyHive provides can be combined in a way that makes the most sense for your business and budget. This flexibility empowers marketers to develop data-driven organizations better positioned to drive business growth.

• Implementation & Support: Platform support for organizations with insourced programmatic capabilities who want ongoing assistance, new feature training, and best practice guidance.
• Full-Service Management: Full-service programmatic setup and optimization for clients who want hands-on support. A dedicated account team will manage your programmatic buys. Recommended for marketers with limited resources to manage campaigns in-house or organizations in process of hiring in-house teams.
• Programmatic Advisory: Expert guidance and advice for clients taking more control over their digital marketing. MightyHive can take on custom advisory work that includes programmatic insourcing consulting and systems integration to fit any need — no matter how big or small.

Solutions for Mid-Sized Marketers

Making the transition from platforms like Google Display Network (GDN) or Facebook can be a tall order for any marketing team. MightyHive helps your team build confidence with programmatic buying before taking full control.

MightyHive collaborate with marketers who’ve found success on inventory like Google Display Network or Facebook and want to scale their success. MightyHive can provide the training, templates, platforms, strategies, data, and more to help accelerate your growth on ad platforms with broader capabilities and larger reach. It can also help you avoid many pitfalls common to programmatic buying.

A Track Record of Delivering Results

• MightyHive equips you to run programmatic campaigns the right way: A dedicated account manager will provide ongoing technical support and help you launch programmatic campaigns via training, templates, strategies, data, and more. MightyHive also help you activate customer lists through MightyHive’s Custom Audience Tool so that you can create campaigns that reach your best customers, and help you streamline the workflow to traffic and update campaigns.
  Clients also get access to MightyDesk, a console that provides access to quick, actionable insights on campaigns, reports, and advertising buying and decision-making through a central location.

• MightyHive’s expertise has been built expressly to help marketers develop their own programmatic buying skills: It delivers best practice recommendations, live training seminars, and access to a catalog of online videos and FAQs which help you build your knowledge from 101 through to expert-level skills.
  MightyHive is a certified Google Marketing Platform Partner and a designated Sales Partner by Google. As the largest Google Marketing Platform Partner, MightyHive continues to raise the bar for support and platform expertise on Google Marketing Platform.

Ways to Engage

Why lock yourself into rigid annual contracts? MightyHive services, solutions, and guidance can be combined in a way that makes the most sense for your business and budget. Collaborating with MightyHive enables you to add or subtract offerings and service tiers as your needs change.

Implementation & Support

Self-Service and Support service tiers allow for as much – or as little – support as you need.

• Self-Service – The option for experienced media buying teams who want to use ad platforms to directly to set up campaigns, execute strategy, and generate reports. A MightyHive account manager provides a basic platform and technical support.
• Support– For clients with limited programmatic experience who want to learn quickly and manage their own campaigns, a dedicated account manager will train your team, help set up initial campaign strategy, then provide ongoing technical and strategic support.

Full-Service Management

Recommended for teams with limited resources to manage campaigns or who want an outsourced option for campaign management. A dedicated MightyHive account manager will provide full-service campaign setup, platform operations, and optimizations.

Solutions for Agencies

MightyHive helps you streamline the process of launching or transforming your programmatic offering. Migrating to programmatic platforms while managing ongoing client demands is a significant undertaking, but MightyHive understands the needs of complex clients and is uniquely positioned to help your agency quickly get up and running with training and implementation support or fully-managed service.

Helping you get ramped up. Fast.

• Do the hard work to get your campaigns off the ground: In as little as 24-48 hours, the MightyHive team can set up your campaigns and implement ad tags and trackers the right way so your performance data flows seamlessly. Take over management right away or have MightyHive provide auxiliary support when your teams are stretched. MightyHive also provides sales support, helping you deliver and win RFPs by providing programmatic strategy and estimated performance across display, video, and search. Whatever your engagement level, you will be assigned a dedicated account manager who will be your single point of contact for support, training, and implementation so nothing falls through the cracks

• When you’re ready, MightyHive will train you to take over: MightyHive works with agencies to fast-track their training, proficiency, and platform usage. It has built the expertise to help agencies develop their own programmatic trading desks through hands-on training, online reference materials, and new feature support. All clients get access to MightyDesk, a portal that provides access to quick, actionable insights on campaigns, reports, and advertising buying and decision-making through a central location.
  MightyHive is a certified Google Marketing Platform Partner and a designated Sales Partner by Google. As the largest Google Marketing Platform Partner, MightyHive continues to raise the bar for support and platform expertise on Google Marketing Platform and Google Cloud Platform.

Ways to Engage

MightyHive services are flexible enough to change with your client demands. Calibrate service levels and budgets to augment staff during peak times and dial back during off-peak periods.

Programmatic Implementation

Self-Service and Support service tiers allow for as much – or as little – support as you need.

• Self-Service– Recommended for advanced digital agencies. The platform-direct option enables your team to set up campaigns, run strategy, and generates reports immediately. A MightyHive account manager provides a basic platform and technical support for troubleshooting.
• Support– Recommended for firms with limited programmatic experience but who want to learn quickly and manage their buys in-house. A dedicated account manager will train your team; help set up the initial campaign strategy, then provide ongoing technical and strategic support.

Full-Service Management

Recommended for agencies that need quick-start support to get campaigns up and running or those with limited resources that want an outsourced option. A dedicated MightyHive account manager provides full-service programmatic setup, platform operations, and optimizations.

Testimonials

“The experts at MightyHive help us maximize the efficiency of every branding and direct response campaign we run. They’re invaluable partners at every step in the process. From a campaign strategy to planning, to execution, to reporting and optimization, MightyHive helps us make the most out of our clients’ digital advertising dollars.”

- J.D. Bryant, Digital Strategist, 270 Strategies

“In the fast-moving and often chaotic world of Programmatic Advertising, MightyHive has been a trusted partner that I have come to rely upon. In addition to strong strategic advice, I appreciate their product recommendations, campaign execution and intelligence on the latest trends in the marketplace. MightyHive has consistently delivered.”

- Scott Jenson, Senior Vice President, Digital Partner Fusion

Greet the Leader

Pete Kim, CEO: Peter is a highly influential figure in advertising technology.He has a decade of industry leadership experience, including tenure at two of the world’s most renowned ad tech companies, Google and Yahoo!

As CEO and Co-Founder of MightyHive, the Programmatic Solutions Partner, Pete continues to work with some of the world’s largest advertisers across every industry vertical to improve digital marketing strategies and help them harness the power of programmatic.

Previously, Pete was Head of Business Development for Google’s Media Platforms, including DoubleClick for Advertisers (DFA), DoubleClick Rich Media (DRM), Teracent, DoubleClick Ad Exchange (AdX), and Invite Media. Prior to that role, he served as Director, Product Manager and GM of Dynamic Advertising at Yahoo! where he pioneered the use of dynamic creative for marketers.

Pete earned his undergraduate degree in Biomechanical Engineering at the UC Berkeley and his MBA from the Wharton School of the University of Pennsylvania. He also serves on the board of the Center for Investigative Reporting.

“We are the experts in the foundational technologies of ad tech and know how to make the most of these platforms to dramatically enhance your media buying, tracking, and targeting.”