Delivering consistently excellent results with outstanding marketing strategies and solutions: Expert Marketing Advisors

Expert Marketing Advisors is a full-service B2B marketing agency specializing in high-growth tech startups. Wherever you have a gap in your marketing, Expert Marketing Advisors is here to fill it. The company has services ranging from social media to website development to SEO/SEM. Expert Marketing Advisors first began when its Principal Courtney Kehl started receiving calls from her network of connections. They wanted marketing contractors to help them by giving growth advice. After quite a few of these calls, the idea of starting this company came naturally and eventually became a reality in May 2017. Expert Marketing Advisors was started with a group of high-caliber marketing people who Courtney had previously worked with in her career. Over the years the company has grown and today, its team consists of over 40 passionate experts representing all areas of marketing. Acting as an extension of its client’s team, Expert Marketing Advisors is results-oriented passionate about what they do. The company takes opportunities to launch other companies operating out of stealth mode, run successful campaigns, drive product launches, and help companies work towards their exit.

Expert Marketing Advisors is a marketing team that thrives on scaling results and increasing your valuation. One of the company’s best and most used services is its digital marketing services. The company has an excellent social media manager that keeps up with the most current trends for social platforms and is able to curate content that is both exciting and relavant for your company. Expert Marketing Advisors also partner with a digital marketing company that has excellent methods for doing SEO/SEM services along with Google Ads, LinkedIn Ads, and PPC campaigns.

Content development and expertise

When the TSR asked Courtney about Expert Marketing Advisors’ content development and its contribution to engagement she stated that “In order to drive higher engagement with the content we develop, we ensure that our content solves a relevant problem or educates and informs our target audience. Keyword optimization for SEO is something we always keep in mind, but our main priority is sharing relevant data, tips, and information so that it’s something our audience wants to read and helps them in some way.” Expert Marketing Advisors puts a heavy focus on thought leadership by sharing best practices, and innovations in marketing - all while making it easy to digest. The company also shares its content across multiple channels including its website, social media, partnerships, Google Ads, and more. One strategy for making content creation as seamless as possible is to make sure they get the most out of every asset or piece of content that they create through proper promotion. Expert Marketing Advisors is fanatics about finding ways to repurpose the content it creates and syndicates it across as many channels as possible.

As a full service marketing agency, expertise and knowlegde in each B2B marketing field is one of the greatest assets Expert Marketing Advisors has. The team brings over 15 years of experience in the B2B marketing industry in all services. Recognizing an always evolving marketing landscape, Expert Marketing Advisors always encourages its employees to work on certifications so they can stay up to date with the most current technology. Expert Marketing Advisors partner with global firms in order to have the best talent. As a remote team, the company has the advantage of working with anyone in the world. The firm’s partners know their respective fields incredibly well and have consistently delivered top-notch work.

Leveraging data for success

The main purpose of a data-driven marketing approach is to look at previous trends to see where you should focus your marketing efforts and predict what will likely have the biggest effect on ultimately getting sales. Using data in your marketing endeavors helps organizations decide what to focus on, what their goals should be, and how to approach their current challenges.

Expert Marketing Advisors rely on a data-driven approach to everything that it does. Each week the company puts together a weekly wrap-up for clients with analytics that guides next steps. For example, the team shares email marketing, social media, and SEO/SEM analytics along with their recommendations based on outcomes. The team is always asking what it can do to improve and optimize marketing efforts. Monthly, quarterly and annual ‘look backs’ are another way that is used by Expert Marketing Advisors to communicate outcomes and provide recommendations. Providing in-depth analytics in each relevant service area enables data-driven strategy.

About the leader behind the success of Expert Marketing Advisors in her own words

Courtney Kehl, President & CEO

I am a passionate marketing leader who has spent over 15 years of my career overseeing demand generation from the inside of a company to now helping companies develop and scale their marketing engine from the outside. By navigating my career through a nontraditional route, it has equipped me with skills and unique insights to help companies maximize their revenue creation through a focused, marketing strategy based on brand awareness and interest leading to high-quality leads. Through my unconventional career journey, it has given me the opportunity to build the marketing muscle that utilizes analytics to make data-driven decisions early on in my career. And through this experience, it has prepared me well to lead marketing as businesses grow and transition to their next phase of business. The marketing tools I have long used offer an entirely new way to gauge ROI while tying activities back to marketing dollars. This automation gave demand generation a whole new meaning. As a demand generation leader within an organization, I was responsible to be the expert at all things that built the new generation tech stack behind the marketing machine.

Using the knowledge and expertise I have acquired by working as a marketing leader within high-growth startups to public enterprises and mature companies looking for profitable growth, I have been able to successfully help build several high-growth companies from seed round startups to later stage and on through acquisition now as an agency owner. As AI and machine learning technologies now evolve to the forefront of marketing, I now see another generation of marketers coming in that will lean toward digital marketing as their strength. This is very exciting and I look forward to seeing it take shape across the industry. Throughout my career, I have acquired an action-oriented approach to marketing that has consistently led to successful business results, which I employ even now as a Marketing Advisor that is on a mission to help technology startups grow.

“Expert Marketing Advisors will add gasoline to your marketing fire by increasing awareness of your company and boosting your lead flow to achieve accelerated marketing-driven growth.”