Our goal is to help small businesses in their financial development, income growth, and lawful tax reduction: Jayanthi Ganapathy, Founder & CEO of FinAccurate LLC

“We provide clients with value-added accounting advisory on a monthly basis. This offers them a clear picture of their current situation and puts them in a great position to take proactive and wise business decisions.”

Jayanthi “Jay” Ganapathy, founder and CEO of FinAccurate LLC, is committed to helping small business owners in better understanding the ins and outs of their businesses by describing their key financial statements and cash flow positions. Her goal is to provide these business owners with high-quality outsourced bookkeeping and accounting services that will help them make better decisions, create better procedures, reduce risks, and increase value.

In 2022, Jay was recognized as one of the ‘20 Most Inspirational Women Entrepreneurs’ by the Women Leaders Magazine. Last year, she was also selected as a member of the leadership council of ‘National Small Business Association’ in its Tax Advisory and Economic Reform Committee.

Jay founded FinAccurate, a business-savvy accounting firm, after quitting her lucrative job at Philips. The company has been serving small businesses in the U.S. since 2015. The FinAccurate team has the depth of business knowledge necessary to comprehend their clients’ businesses rapidly and recommend improvements in processes, operations, and controls.

The Silicon Review reached out to Jay, and here’s what she had to say.

Interview Highlights

Q. Do you think the world needs more women in executive roles? If so, what do you think about the slogan that ‘Women are powerful agents of change for an economic transition’?

I strongly believe that gender diversity in executive roles can lead to better organizational performance and decision-making. Companies with more women in leadership positions tend to have better financial performance, greater innovation, and improved employee morale. Increasing the representation of women in executive roles can also promote gender equality and serve as a positive example for future generations of women. Therefore, there is a need for more women to be encouraged and supported to pursue executive roles in various fields.

Q. Who do you look up to as a leader, and how did that person influence you to become the inspiring leader you are today?

I look up to Indra Nooyi, the former chairman and CEO of PepsiCo. She is a true inspiration to me and other women entrepreneurs because she has demonstrated in the real world how hard work, perseverance, determination, and moral integrity invariably lead to success. Her support for workplace equality and exemplary strategic thinking and willingness to make bold decisions serve as a model for success and an inspiration to women all around the world. I do make an effort to imitate her people-centered leadership style.

Q. As the CEO of the company, what are your major roles and responsibilities?

I put a lot of effort to find creative solutions to solve business problems our clients face. I also focus on branding, marketing and sales to bring consistent leads and clients to grow the company.

Furthermore, I seek for the right talent to provide my clients with the best services possible, and I mentor my existing team to discover more interesting and demanding work and creative methods to expand the company. I also provide them with growth and development opportunities, since they are the backbone of our company’s success.

Q. What can you tell us about FinAccurate LLC? What are its focus areas?

FinAccurate LLC is an accounting firm. We provide accounting and tax advisory services to small businesses. Our goal is to help them in their financial development, income growth, and lawful tax reduction.

Q. Can you introduce us to your accounting and bookkeeping services? What are their key features?

Accounting Advisory Services: We provide clients with value-added accounting advisory on a monthly basis. This offers them a clear picture of their current situation and puts them in a great position to take proactive and wise business decisions.

FinAccurate uses a number of important KPIs to track and evaluate the growth of our clients’ businesses, including 1) Increase in revenue, 2) Increase in gross profit, 3) Reduction in operational expenses, and 4) Increase net profit.

Tax Advisory Services: Tax Advisory Services, aka TAS, is the process of providing monthly or quarterly consulting so you pay the least amount of tax possible.

 Q. How do you see FinAccurate changing in five years, and how do you see yourself creating that change?

We see ourselves as a financial technology company focusing on service automation to bring about a change in the accounting industry by moving away from the traditional way of working. Our vision is to create accounting technology-based products that accelerate process execution and deliver exceptional value to our clients.

 "We see ourselves as a financial technology company focusing on service automation to bring about a change in the accounting industry by moving away from the traditional way of working".