An innovator with blockbuster solution to help you seamlessly take video to the next level: CROOW

CROOW is a collaboration platform that streamlines creative and video production. Now you can have high quality, studio produced video at a fraction with CROOW Studio. What makes CROOW’s innovation unique is that its products have been honed in the creative and production industries from a software perspective, while maintaining empathy for the creative and video processes. Prior to CROOW, Founder David Capece had started and built the INC 5000 company Sparxoo—a digital agency and video production company. During that growth journey, David recognized the opportunities to increase workflow efficiencies for agencies and video production companies.

From the beginning, the team knew there was the opportunity to increase collaboration and streamline workflows to enable digital and video teams to produce more efficiently and without the burden of low value tasks. The key ingredient to the company’s journey has been listening to the market. Most recently, CROOW has honed in on the fact that most video production companies … leave money on the table for no reason

Why?

• Don’t have good process / tools uniquely designed for them
• Industry is left out of SaaS project management industry
• Staffing has never been more expensive so there is a need to manage FTEs and contractors
• Video is growing by 40% per year going to garner more P+L attention

That leaves a huge unmet need and it’s why CROOWpm was launched.

In conversation with David Capece, CEO of CROOW

Q. Can you tell us about your services in brief?

CROOW has two products in the market: CROOW Studio and CROOWpm.

With CROOW Studio, we have productized video. We have designed the process to be similar to a transparent e-commerce checkout that displays the video packages they are purchasing and the cost.

Clients can easily have the video packages at their disposal. They can make selections from preformatted dynamic customizations like slide-in-text, icons, logos, animation templates, title cards, the rule of thirds, as well as select stock music, or leave the choice to the editors. Users can also use examples and templates of storyboards for their videos.

All of these save significant time in the pre-production process and empower clients to be more informed about all the selections and ultimately be happier with the final outcome. Finally, when the video reaches the editors for post-production, they can access the same video playbook that has been selected in the previous stages. Editors are also equipped with a one-click download option for all the relevant files to quickly access the correct logo, font, selected animations, icons, images, or videos. This accelerates the entire editing process. The software also reduces the rounds of revisions without compromising on the end product.

In 2022, we launched CROOWpm, the first and most advanced video production project management platform. CROOW built and refined the software with the input of multiple production teams delivering hundreds of videos across the US. CROOW is focused on streamlining video production so that video production talent can spend more time leveraging their skills with less time wasted on logistics and low value tasks. The aspiration of CROOWpm is to be the platform that can help video teams grow 2x as much business without increasing overhead. CROOWpm helps accomplish this while reducing the number of platform licenses required, providing best-in-class automation from storyboarding to director sheet to call sheet, and rolling up into a dashboard of all video projects so that its easier to manage productions in real-time.

Our 2023 priority is on adoption of our CROOWpm software nationwide by production teams and early adopters who are expanding their video initiatives and need a platform for scalability. Everything we are doing is to empower agencies, marketers, and video production teams to create and share stories, powered by the efficiency of workflows. We are poised to be the premier collaboration platform for the video community.

Q. There are providers in the market. How do you diversify yourself?

CROOW software streamlines workflows and empowers team collaboration, eliminating time-consuming and inefficient back and forth communications. CROOW’s software platform has been incubated through agencies, marketing organizations, video production teams and in the entrepreneurial ecosystem. Beyond the platform’s best-in-breed project management features, CROOW really shines with advanced collaboration and business intelligence designed for video production. It helps leaders manage upcoming work, optimize resources, and minimize low value tasks.

Q. What does the future hold for your company and its customers? Are exciting things on the way?

As an early stage company, we are implementing a light version of EOS (entrepreneurial operating system) as we gain traction in the market. We are finding the right balance of structure and agility as we revolutionize the creative and video production industry with a mission to enable better collaboration and remove wasted effort. Our flagship product, CROOW Studio is already trusted by the next generation of industry leaders to deliver high quality video in a cost effective and timely manner. We are gaining early rave reviews on CROOWpm product which is the future of video production project management software.

In 2022, we commercialized and fine-tuned our software, as well as our operations, to ensure scalability. Initially, our product was honed in our home market of Tampa Bay. With a vision to be in the largest 50 markets in the US, we expanded next into Philadelphia and Atlanta, with more markets being announced.

As we take off in 2023, we now offer the first and most advanced video production project management platform, CROOWpm. We are focused on adoption of our software nationwide by production teams and early adopters who are expanding their video initiatives and need a platform for scalability. Everything we are doing is to empower agencies, marketers, and video production teams to create and share stories, powered by the efficiency of workflows. We are poised to be the premier collaboration platform for the video community.

Q. Meet the leader behind the success of CROOW

David Capece is CEO of CROOW, which was named one of the top 100 startups in the US. Prior to joining CROOW, David built up and successfully exited the INC 5000 digital agency and video production company Sparxoo which was headquartered in Tampa Bay. Previously, David has more than 20 years of strategic marketing and brand experience, including leadership at ESPN and Interbrand New York. David holds an MBA in Marketing and Finance from Wharton Business School and a BA from Johns Hopkins University. He has also served as an Adjunct Marketing Professor at the University of Tampa.

“At CROOW, we believe culture is a critical aspect of the business to get right. With each early team member, we are building the culture that will set us up for success for the long-term.”

Get in touch: www.croow.com