ITC Infotech: A Global Leader Driving Innovation & Digital Transformation through Digitaligence@Work

“We are committed to building an innovation-friendly culture, and empowering each employee to be its brand ambassador.”

ITC Infotech, a fully owned subsidiary of ITC Ltd, one of India’s foremost private sector companies is a specialized global full service technology solutions provider, led by Business and Technology Consulting.

The company caters to enterprises in Supply Chain based industries (CPG, Retail, Manufacturing, Hi-Tech) and Services (Banking, Financial Services and Insurance, Airline, Hospitality) through a combination of traditional and newer business models, as a long-term sustainable partner.

The organization is currently engaged with 250+ global clients. ITC Infotech’s strategy of building deep and differentiated capabilities continued to deliver results as the top 10 clients have been with ITC Infotech for over 5 years. The company’s unique value proposition is resonating well among the user community, with leading clients across the globe selecting ITC Infotech as their long term sustainable partner.

ITC Infotech has established offices across 18 countries, with 10 global development centers and client engagements in 35 countries. With its contemporary and customized solutions, ITC Infotech offers clients increased competitiveness and ongoing productivity enhancements through the exhaustive knowledge and extensive industry experience garnered over the years.

Transformation through ‘Digitaligence@Work’

The IT services industry is at a historic inflection point – with traditional IT services and products model getting disrupted. Innovative technologies, new buyers of technology and newer ways of deploying these are beginning to have an impact on the way the industry operates. To stay attuned with these changing dynamics, ITC Infotech remains focused on building capabilities across newer, digital and disruptive technologies that can enable its clients to transform to the Digital Dynamic.

ITC Infotech’s Digitaligence@Work infuses technology with domain, data, design, and differentiated delivery to significantly enhance experience and efficiency, enabling its clients differentiate and disrupt their businesses. Digitaligence@Work helps tap into the intelligence residing in the ever-expanding information pool by leveraging digital disruptions – delivering insights to create value and sustain value creation.

The company has adopted a ‘5D’ framework of excellence across: Domain, Data, Digital, Design and Differentiated Delivery. “With Digitaligence@Work, we help our clients deliver superior Customer Experience, created intelligent responsive supply chains and bring winning products to market faster. We have worked with a leading retail business to enable personalized promotions by identifying customer behavior and demographics,” says V.Sreenivasan, President-Lines of Business, ITC Infotech. “We delivered end-to-end product traceability for one of our clients through a digital supply chain. We leverage sophisticated advance analytics to ensure our clients are able to offer the right kind of products to their target audience,” he adds.

The 5D Framework has been designed to not only be the critical pillars in creating a compelling value proposition for clients, but also provide the company with a clear competitive advantage.

ITC Infotech has also instituted multiple initiatives across the entire organization to deliver on the promise of Digitaligence@Work. These initiatives have been conceptualized to harness the true potential of digital transformation, and create an agile & responsive future ready organization.

In 2015, ITC Infotech launched its flagship annual technology innovation & co-creation platform – iTech. The platform focuses on leveraging emerging and disruptive technologies to create business-ready solutions, for addressing some of the most challenging problems faced by the industry. iTech 2016 also added a new segment called ‘Showcase’, a unique platform designed to connect technology startups and their solutions directly to business users.

ITC Infotech has also launched an “Innoruption Lab” that has been instituted to focus on R&D and accelerate innovation through POCs in areas like Digital Supply Chain solutions, Mobility Solutions, Internet of Things, Cognitive Automation.

In today’s age of digital disruption, ITC Infotech has adopted a ‘5D’ framework of excellence to serve its clients better. It includes:

• DOMAIN led– ITC Infotech’s solutions and services are powered by deep Domain understanding and practitioner’s expertise in focus industries
• DATA infra to insights– From Infrastructure to Insights, ITC Infotech enables clients to leverage the power of Data with actionable insights and prescriptive analytics
• DIGITAL ready– ITC Infotech provides Digital solutions to help clients transform their business and enhance customer engagements
• DESIGN expert– The Company provides UI/UX, high-end engineering design solutions and services to market-leading engineering organizations worldwide
• DIFFERENTIATED delivery– With excellence forming the corner stone of each engagement, ITC Infotech is committed to customized Delivery: Outcome-based, BOT, JVs, As-a-service and Subscription models

People First

ITC Infotech is committed to building an innovation-friendly people culture. The company provides employees a wholesome and challenging job profile that effectively aligns individual aspirations to organizational needs. ITC Infotech offers global careers, global exposure and a diversity of opportunities to create business and technology leaders of tomorrow – helping the human capital actualize their true potential through numerous training and development programs.

ITC Infotech empowers employees to take decisions and implement new ideas at the workplace. The organization stays committed to recognizing employee potential and awarding full ownership of responsibility, thereby providing employees with the opportunity to learn, allowing for growth and personal development.

The company’s holistic approach to Talent Management is best reflected in its unique Rewards & Recognitions program. ITC Infotech promotes meritocracy, and has accordingly designed its Rewards & Recognitions program to enable appreciation of employee’s efforts, dedication at work and results. The company’s Rewards and Recognition programs are aimed at creating ‘Respect for People’ and motivating employees to ‘Create Enduring Value’.

ITC Infotech’s Rewards and Recognition program has been conceptualized and is continuously being re-defined to ensure timely appreciation while creating aspiration & pride within the organization. The program serves as motivation and encouragement for employees of the company across all levels.

ITC Infotech remains committed to creating a truly diverse workforce, and has adopted a ‘source locally, deploy globally’ strategy. One such initiative is ITC Infotech’s Graduate Program in South Africa, which has gained significant momentum over the years, and is designed to scale up rapidly to enable the company offer “Impact sourcing” – an outsourcing service delivery model that employs high potential but previously disadvantaged individuals for service delivery and provides positive impact on both business and society.

ITC Infotech has won the Asia Pacific HRM Congress Awards 2016 in the following categories:

• Managing health at work: for its holistic wellness program under the umbrella of Heal
• Talent management and its impact on employee engagement

Global Recognition and Accolades
The industry is taking note of ITC Infotech’s unique value proposition and the company is getting acknowledged by leading industry bodies, analysts, market research agencies and media houses globally.

1. Featured among ‘Leaders’ in Enabling Digital in ISG Insights Index for ADM Services
2. ITC Infotech won the Aecus Innovation Awards 2016 for providing an innovative customer experience solution to Holland & Barrett, UK’s leading health retailer
3. ITC Infotech & British American Tobacco (BAT) were finalists in the category ‘Collaboration’ for the 2016 Paragon Awards Europe by ISG – for demonstrating ground-breaking and inspirational approaches to sourcing
4. ITC Infotech is featured in the 2016 Global Outsourcing 100 by the International Association of Outsourcing Professionals (IAOP), additional distinction for ITC Infotech Super Stars of the Global Outsourcing 100 for sustained excellence
5. ITC Infotech’s team of technologists won the “European Hackers of the Year 2016” award by the Global Sourcing Association (GSA)
6. Ranked at No.57 by DQ Top20, 2015

Knowing the Leading Lady

Sushma Rajagopalan, Managing Director & Chief Executive Officer, ITC Infotech

Sushma Rajagopalan is Chief Executive Officer & Managing Director, ITC Infotech – a wholly owned subsidiary of ITC Ltd, one of India’s most admired company. She is also the Chairperson of the NASSCOM IT Services Council – NASSCOM® is the premier trade body and the chamber of commerce of the IT-BPM industries in India.

An industry stalwart, Sushma has over 30 years of global leadership experience in the Information Technology industry. She has led organizational transformations, headed strategy & corporate development and has been responsible for several large deal acquisitions through planned strategic investments.

Sushma is passionate about entrepreneurship and building a viable eco-system to promote new thinking and an innovation culture. She has actively identified, groomed and mentored start-ups in the US and in India.

With a transformational leadership style, Sushma leads from the front, and helps team members realize their true potential by translating strategies into actions. A truly approachable leader Sushma brings in tremendous clarity, passion and confidence.

Sushma has won numerous accolades which includes “Innovator in Technology” in 2013 and “Best Technology Woman Leader” in 2011. She holds a BSc from Women’s Christian College, MA in Personnel Management from TISS and an MBA from Carnegie Mellon University. 

The Road Ahead

As the IT industry undergoes a tectonic shift, with disruptive technologies re-shaping the landscape, ITC Infotech is well poised to ride the next wave of exponential growth. “Technology is reshaping companies across industries, disrupting established businesses & business models, while creating newer efficiencies and opportunities. The rate at which digital technologies are disrupting value chains of yesteryears is unprecedented. At ITC Infotech, we leverage the power of disruptive technologies and co-create value for world leading businesses through Digitaligence@Work. In the Digital era, the only way to stay competitive and sustain growth is by differentiating or disrupting. Digitaligence@Work helps our clients do exactly this: re-envision the future”, adds V. Sreenivasan.