MarketOne: Adds Confidence and Certainty to Demand Generation

Founded in 1997, MarketOne is a global demand generation agency. It creates and nurtures, leads, retains and grows customers, and gives clients the confidence in their marketing investments will. The company excels in sectors where multiple decision-makers evaluate complex products over a long buying cycle. Using a blend of insight and automation, MarketOne connects conversations across channels and over time. Each successive interaction – whether online or over the phone – informs the next. Customers get a better experience. More qualified opportunities are passed to sales.

To do this repeatedly at scale, MarketOne architects and operates an always-on, mid-funnel machine – aligning siloed teams, unifying disparate data, taming technology and supplementing scarce skills.

Today, MarketOne employs over 400 staff across 8 offices spanning North America, Europe and Asia. By consolidating globally with MarketOne, clients benefit from a level of cohesion and visibility impossible with separate suppliers. Duplication and doubt are replaced by the certainty of a consistent approach and predictable outcomes.

From Boston to Bangalore

The MarketOne family has grown at an impressive rate. The company brought on Steven Elliott from a specialist B2B agency to help lead the charge into the world of digital marketing. Jeff Wright, an ex-client-side marketer at BEA, set up the company's Consulting division as the concepts of waterfalls and demand centers were just gaining traction. And Warren Everitt, the best and brightest Eloqua architect in APAC, came on board to get MarketOne up and running in Melbourne, Singapore and Bangalore. The company had a unique proposition to market, and some of the smartest people on the planet making it happen.

As investments in marketing technology took hold and with data proliferating, MarketOne found that it had a more strategic role to play. They won big strategic engagements with clients like AT&T, Lenovo and Caterpillar – companies seeking to put this data and technology to work converting more casual website browsers into committed buyers.

As the company expanded, it also matured. 2015 was the year of consolidation, when MarketOne merged entities and set up corporate initiatives to bring together global IT, HR, marketing and sales, and to secure ISO 27001. "We were coming of age, I guess, but the fact that this process happened smoothly and was embraced by everyone within the company, suggests that we were all growing up together," said Fred Ewald, Founder and CEO of MaketOne.

Teleservices and Live Chat

For over 16 years, MaketOne's live chat and teleservices has been helping clients to improve conversion rates, qualify leads and increase sales. MarketOne’s proven, data-driven methodology ensures we present the right messages in the right way, with experienced, multi-lingual teams based around the world able to engage, persuade and convert prospects of all levels.

Their reporting structure enables consistent benchmarking and comparison of performance between regions, so you don’t just get the results, you can prove them.

Marketing Technology

They say it takes 10,000 hours hard graft to become an expert. With half a million hours already under its collective belts, they are confident that they know marketing automation better than most.

MarketOne has more than 60 people certified in Oracle Eloqua, Marketo and other marketing automation platforms and regularly work within Salesforce, NetSuite and MS Dynamics. They have integrated any number of third-party, cloud-based tools for event management, web personalization, data look-ups, remarketing and social media. And the company can work with existing systems, or serve it all up as a managed service.

Training and Enablement

Technology is only as good as the people who operate it. And as digital marketing becomes more complex, it’s harder for companies to find people with the skills required. MarketOne offers the three key types of training relevant to B2B marketers.

• They train marketing teams to create truly personalized, data-driven customer journeys.
• They provide technical, hands-on training in automation platforms like Oracle Eloqua and Marketo.
• And they train inside sales reps on how to understand lead scores and interpret digital behaviors to adjust their approach.

Data, Reporting and Analytics

There are more channels, creating more touchpoints, and generating more information about the customer than MarketOne has ever had before. The company's data, reporting and analytics services help clients ride the wave of big data instead of being swamped by it. MarketOne builds trust in data, making it clean, consistent and complete. They establish clear rules for ownership and governance. Then they make sense of it, turning data into actionable insight that drives better decisions and outcomes.

About the Leader

Fred Ewald, Founder and CEO

Fred founded MarketOne in 1998 in Waltham, Massachusetts. Over the following 18 years, he has steered the international expansion of the company, applying his expertise in business operations, finance and IT. His prior professional experience includes a role as VP of Operations at Impole Corp. and positions at Arthur Andersen and Siemens Nixdorf.

"For over 16 years, MaketOne's live chat and teleservices has been helping clients to improve conversion rates, qualify leads and increase sales."

"MarketOne has more than 60 people certified in Oracle Eloqua, Marketo and other marketing automation platforms and regularly work within Salesforce, NetSuite and MS Dynamics."