The Silicon Review
CROSSMARK is a leading sales and marketing services company in the consumer goods and services industry that delivers smarter solutions to clients for faster growth in an ever-changing world.
The company builds connections for growth through an approach that uniquely leverages the integration of its sales and marketing expertise from Thought to Bought®. Its commitment goes beyond providing clients with the relevant services they need.
CROSSMARK adapts to changing dynamics in the marketplace to ensure smarter solutions that help clients grow faster and more efficiently, industry-wide recognition of exceptional service is a legacy it has worked hard to create, and one it continues to build on every day. The areas of expertise of the company include Insights & Intelligence, Headquarter Sales, Retail Merchandising, Shopper Engagement, and Consumer Engagement. The solutions of CROSSMARK make an impact in store across a wide range of retail channels, as well as out of the store through “live” and digital engagement along the shopping journey. Headquartered in Plano, Texas, CROSSMARK has more than 40,000 employees with offices throughout the United States, Canada, Mexico, Australia and New Zealand.
CROSSMARK instill and live its values every day. They are the foundation to help the company and its clients REACH the goals.
Respect: Respect and value all people, their time, their points of view and overall needs. Belief in others is contagious. Treat all clients, customers, employees and all those with whom the company interact with the utmost dignity.
Excellence: Commit to excellence and consistently ensure the highest standards of innovation, service performance, quality of work and employee development.
Accountability: Engage fully and willingly in everything you do. Be accountable and responsible creating a clear and effective work environment for everyone you work with.
Collaboration: Live a common goal to ensure the best solutions for clients, customers, and personal and professional growth of employees. Nurture a collaborative spirit and teamwork, and facilitate success.
Honor: Perform with the highest level of integrity and ethics, and be genuine and sincere in words and actions. Always appreciate the clients, the customers, the community, and the diverse employees.
Words from the Chief
“Simply stated, we build connections for growth.
We live in an ever-changing world full of exciting possibilities where it’s important to build meaningful connections. At CROSSMARK, we passionately forge strong bonds on many levels. Whether it’s linking consumers to brands, or insights to ideas, the connections we make fuel growth for the company’s valued clients and customers.
As a trusted partner, we nurture these connections with a smart, inventive approach and talented people that make it personal. Our team builds genuine relationships every day through their spirit of collaboration and excellence.”
Building Meaningful Connections for Growth
CROSSMARK’s solutions help clients grow market penetration, increase speed to market, improve on-shelf presence and availability, and connect with consumers and shoppers to drive conversion and brand loyalty. With efficient, professional service, the use of data and analytics, and a dedication to delivering a friendly customer experience, the company empowers its clients to make their mark and become category leaders.
CROSSMARK’s unmatched integration of sales and marketing capabilities maximizes growth potential for clients by integrating efforts to more quickly identify opportunities and early watch-outs, deliver ROI-driven plans, streamline development, and ensure clear coordination and linkage from insights to activation.
The portfolio of sales and marketing services include:
Insights & Intelligence: CROSSMARK’s advanced analytics system includes unmatched data sources, world-class analytic talent, and state-of-the-art tools and technology. It identifies critical insights to understand and target the right shoppers with the right products, right channels, right locations, right pricing, and right message at the right time.
Headquarter Sales: CROSSMARK provides headquarter sales and support services for manufacturer clients, covering more than 1,000 retailer buying points across the U.S. Its success is driven through a finely tuned mix of analytics, innovative planning, retail savvy, reliability, and trust. The in-depth knowledge of retailers, major retail channels, and product categories enables the company to create winning strategies for its clients.
Retail Merchandising: CROSSMARK delivers winning results in store with agility, precision, and speed. The company is recognized in the industry for its tailored approach to developing retail solutions for manufacturers and retailers. CROSSMARK’s merchandising services influence the “4Ps” at retail across multiple channels.
Shopper Engagement: It believes that the best opportunity to influence the shopper’s purchase decision is at the point of consideration where a shopper and brand interact - particularly where the “moment of truth” can be realized at the place of purchase. With more than 16,000 highly trained shopper engagement experts conducting more than 500 million personal interactions with shoppers annually in North America, CROSSMARK has become a leader in driving “trying, buying and smiling”.
Consumer Engagement: Influencing behavior throughout the shopping journey is most critical at key points of consideration where consumers interact with the brand - in store and out of the store. CROSSMARK’s Marketing Werks team brings consumer engagement expertise to its integrated planning process to help clients’ brands be in step with shoppers every step of the way. The teams collaborate to develop persuasive, personal, experiential campaigns for brands through high-impact engagement that fuel greater consideration and purchase through meaningful experiences where the “moment of truth” is realized.
Meet the Leader
Steve Schuckenbrock is the Chief Executive Officer (CEO) of CROSSMARK.