PulsePoint: Revolutionizing Healthcare-Related Decision-Making

Founded in 2011, PulsePoint is a technology company that uses real-time data to transform healthcare. It interprets the hard-to-read signals across the health journey, and unifies these digital determinants of health with real-world data to produce the most dimensional view of the health customer.

The company's technology platforms use machine learning and programmatic automation to seamlessly activate this data, making marketing, customer analytics, predictive analytics and decision-support easy and instantaneous.

Headquartered in New York, PulsePoint has a portfolio of data products and first-to-market technologies deliver specialized, real-time intelligence that’s revolutionizing decision-making for patients, providers and health companies.

Companies come to PulsePoint because no other platform offers the same breadth of health-specific contextual reach. With up to 100 billion daily opportunities evaluated, their technology profiles digital behaviors and intent addressable across device, households and locations visited by consumer and HCP audiences.

All data is de-identified prior to being on-boarded, in compliance with NAI, DAA, IAB, GDPR and CCPA standards and HIPAA regulations. PulsePoint is constantly evaluating its partners to get active consent from as close to the individual as possible for every individual directly targeted.  Their data is refreshed every 24 hours to immediately account for opt-outs.

Through its partnerships, the company is integrated with the largest warehouses of claims and HCP identity data in the market, giving them the ability to map the US health population.

PulsePoint’s proprietary HCP data methodology delivers deterministic, people-based HCP data targeting by validating identities and attribution of nearly every digitally connected healthcare professional by NPI number.

The company's HCP DirectMatch technology combines multiple points of online behavior, interest, and active, opt-in consented first party data to validate the identity of HCPs by NPI number.

Its data sets are refreshed every 24 hours in order to account for any physicians opting out of any sort of targeting.

• 1:1 NPI- Find and target over 1.3 million active opted-in HCPs in the US with NPI level reporting
• SPECIALTY- Target HCPs audience based on their primary specialty
• PRACTICE- Target HCPs audience based on their work location

"HCP Direct Match is a transparent, and cost effective way for us to continue to deliver value to our client's HCP campaigns," said Steve Minichini, President of Paid Media at Evoke.

Win and Lose Together

Since its inception, PulsePoint has been governed by its core values. They shape the character of the company, guides how the team at PulsePoint behaves and influences its decisions. Their Core Values are, therefore, much more than words on paper. They are the values the team lives by and helps them form unique culture, brand and business strategies.

PulsePoint works as a single team. They believe that succeeding collectively is more important than individual accomplishments. Like many companies, they celebrate hitting big milestones and goals across the company—big time (and it may or may not involve drinks and door prizes). That’s the easy part. The difficult part and the sign of a successful team is how it responds when it’s kicked in the gut and things don’t go as planned.  PulsePoint has always viewed such challenges as learning opportunities, taking collective responsibility, never pointing fingers and getting collectively stronger as a result. There is no “they” at PulsePoint; only “we”.

About the Leader

Sloan Gaon, CEO

Sloan leads PulsePoint's vision and mission. He is an industry veteran with executive management expertise in global digital marketing, content and e-commerce. Prior to joining PulsePoint, Mr. Gaon served as CEO of Dotmenu, the leading online food e-commerce company, where he successfully navigated its acquisition by Grubhub. Through Dotmenu’s flagship sites Allmenus and Campusfood, Mr. Gaon successfully grew reach and revenue for the biggest network of restaurants across the nation.

He graduated cum laude from the Syracuse University College of Law where he was executive editor of the Law Review and an Irwin Brodsky Securities Scholarship recipient.

Map Your Message to Health Journey

Find and engage your DTC and HCP audiences: Reach 1.4M+ opted-in physicians and scale your healthcare advertising across 90% of the US population.

Create coordinated omnichannel experiences: Expand your DTC and HCP audience reach to display, video, native, CTV, audio, social and search extension across thousands of health endemic and non-endemic publishers.

Use micro data to trigger personalized and sequential messaging: Leverage data from PulsePoint’s measurement, analytics and predictive solutions to radically personalize HCP and DTC messaging across format, device and channel at each stage of the health journey

Know what’s happening – as it happens: Get a complete view of all the relevant health data to target, plan, manage and optimize campaigns with unified audience and content insights.

Manage your workflow for regulatory compliance: Curate campaigns and insights with an entire workflow built for health marketing in compliance with HIPAA, DAA, NAI and internal MLR standards.

Enable quicker, smarter decision-making: Unleash the true power of your data with solutions that empower you to investigate, analyze, predict and act.

"Headquartered in New York, PulsePoint has a portfolio of data products and first-to-market technologies deliver specialized, real-time intelligence that’s revolutionizing decision-making for patients, providers and health companies."

"The company's technology platforms use machine learning and programmatic automation to seamlessly activate this data, making marketing, customer analytics, predictive analytics and decision-support easy and instantaneous."