Recurly: The power of subscriptions for companies across industries

From software, media and news, to consumer goods, financial services, and insurance—every major industry is being transformed by the power of subscriptions. Today’s most innovative companies are harnessing the power of the subscription model to create recurring revenue streams, evolve their billing models, reveal mission-critical customer insights, and automate revenue-optimizing decisions.

Thousands of global brands run their subscription business on Recurly. They trust Recurly's enterprise-class subscription management and billing platform to create deep connections with their subscribers, build recurring income streams, and exponentially grow revenue. Recurly is backed by Accel-KKR, a leading technology-focused private equity firm with over $10 billion in capital commitments.

"Recurly has greatly reduced our systems and development costs related to payments and automating our subscription processes," said Justyn Howard, CEO and Founder, Sprout Social.

Recurly provides a flexible and scalable subscription platform for thousands of brands globally. Recurly helps companies scale subscriber growth by optimizing the consumer experience, all while reducing the operating cost of managing recurring billing and payments. With better revenue recovery, faster time to revenue and growth toolkit and best practices, Recurly is the choice for high-growth companies, looking for a strategic partner to scale.

"Recurly has been a great partner in terms of their flexibility, agility, and subscription expertise. Their support has been pivotal in helping us scale, and we look forward to a long-term partnership with them," said Charles Fraenkl, CEO of Smartfrog and Canary Group.

Recently, the company announced the expansion of its European presence, with the hire of new general manager, Oscar Wall, and release of new capabilities focused on the European market.

“We have seen tremendous growth and demand in the European market for subscription-based services. The global subscription market is expected to double by 2025 and Europe is poised for explosive growth1,” said Dan Burkhart, CEO and co-founder of Recurly. “Year-over-year, Recurly has experienced 34% growth and supports over 300 European companies today, which makes up about 10% of our annual revenue. It is an exciting time for our European partners to grow and drive customer loyalty through our subscription payment capabilities and enhancements.”

"Recurly helps companies scale subscriber growth by optimizing the consumer experience, all while reducing the operating cost of managing recurring billing and payments."

Leading the expansion, Oscar Wall joins Recurly as general manager of the European office. Wall is an entrepreneurial executive and operator with a track record of commercializing new technologies & services with high-growth B2B companies. Previously, he held various senior positions at companies such as ftrack, Ooyala, Videoplaza and Retrieve Technologies. Wall will be based in Sweden and will build a pan-European team in London and other major cities.

“Businesses across the spectrum are unlocking growth opportunities by building offerings to develop and nurture long-term customer relationships,” said Dan Burkhart, CEO of Recurly. “For businesses that have embraced the subscription model, the customer is naturally at the center of every decision. We’ve built Recurly from the ground-up with long-term customer relationships in mind, not just as a means of facilitating subscriber transactions. And we’re thrilled to see our customer-centric approach proving out in a big way in the marketplace.”

Recurly today supports the most common methods of payment: credit cards via 22 global payment gateways, popular digital payment methods such as PayPal and Apple Pay, and support for over 140 currencies, making it the platform of choice for subscription companies across industries.

"Not all companies work with every currency. The fact that Recurly supports a number of different currencies definitely gives us a competitive edge over other companies in our space," said Maayan Kotler, VP of Marketing, Tailor Brands.

Leading subscription brands have crushed all kinds of goals with Recurly. They've grown their subscriber numbers a hundredfold, scaled revenues into the billions, gone public in highly successful IPOs, recovered millions in lost revenue from involuntary churn, saved their legacy businesses from becoming obsolete, expanded globally, supported massive events with millions of viewers, and much more.

About the Leader

Dan Burkhart, CEO and Co-Founder

Dan co-founded Recurly with a deep appreciation for the combination of commerce, marketing, business analytics, and excellent user experience design. Dan brings extensive experience from his background of 20 years in roles spanning internet marketing, product marketing, strategic partnerships, business development, and corporate development for eBay (Nasdaq: EBAY) and NBC Internet.

While at eBay, Dan led the Global Buyer Engagement team, the eBay Global Affiliate Program, and the eBay Portal and Partner organization. Prior to eBay, Dan was a Sr. Director of Business Development for NBC Internet, where he played a key role in growing the company from $20MM in revenue to $120MM.

Dan attended the University of Pennsylvania's Wharton School for his undergraduate degree in economics and received his MBA from the Anderson School at UCLA. He currently lives in San Francisco with his wife and two children. Outside of the office, Dan enjoys being a dad and taking full advantage of the many benefits of living in the San Francisco Bay Area.

"Recurly today supports the most common methods of payment: credit cards via 22 global payment gateways, popular digital payment methods such as PayPal and Apple Pay, and support for over 140 currencies, making it the platform of choice for subscription companies across industries."

"Recurly provides a flexible and scalable subscription platform for thousands of brands globally."