Satisfying Tastes and Appetites Around the World: BreadTalk

“We believe in the power and promise that comes from eating sumptuous food.”

Founded in 2000, the BreadTalk Group has rapidly expanded to become a distinctive household brand owner that has established its mark on the world stage with its bakery, restaurant and food atrium footprints. Today, with close to 1000 outlets in 17 locales, the BreadTalk Group produces culinary magic for everyday recipes that you savour, uniting people with good taste around the world.

With global staff strength of 7,000 employees, the Group operates more than 850 bakeries, 26 internationally acclaimed Din Tai Fung restaurants in Singapore and Thailand, as well as 60 award-winning Food Republic food atria in China, Singapore, Hong Kong, Malaysia, Taiwan and Thailand.

The company has forged partnerships in China, Hong Kong, Thailand, Malaysia, Indonesia, the Philippines, Kuwait, Oman, Vietnam, Bahrain, Saudi Arabia, Sri Lanka, Lebanon, Qatar, Cambodia and Myanmar to date.

Deep Dive into BreadTalk

Headquartered in Singapore and China, The Group is founded by its Chairman, Dr George Quek, who has 30 years of extensive experience in the food and beverage industry. Led by our Group CEO, Mr Henry Chu, the Senior Management bench embodies professionals with diverse financial, retail and F&B backgrounds – lending a holistic wealth and depth of experiences to our organization.

Revolutionising the bakery industry since 2000, the BreadTalk Group prides itself on delighting you with its blend of unique concepts that have envisioned new food cultures across our bakery, restaurant and food atrium divisions. We seek to innovate and do things in a distinctive fashion as we imbue creative differentiation in our retail concepts to create value for you and deliver the food you love.

With a distinctive presence in 17 locales across Asia and the Middle East, our global network of estate managers, procurement supply chains and international partners deliver a competitive edge to further expand our business in strategic locations. Having built strong relationships with local networks especially in China, our business growth has been fuelled by strong relationship management and professional expertise in the F&B sector.

Working with an international line up of consultants from Japan, France, Germany, Taiwan and Spain, we aim to bring you the best combination of culinary skills that encapsulates a world of tastes. Combining the best of Asian and Western influences – perfecting a blend of local culture with quality ingredients and our Chefs’ latest world inspirations.

The Odyssey of BreadTalk

2000: 1st BreadTalk outlet opens at Bugis Junction, Singapore, Launches its signature Flosss bun with spiralling long queues and George Quek targets to open 10 BreadTalk outlets in 3 years.

2002: BreadTalk receives the SPBA Most Promising Brand Award and is voted by consumers as Most Popular Brand, George Quek wins the Entrepreneur of the Year Award (ASME and the Rotary Club)

2003: BreadTalk Group Limited is listed on Sesdaq, on Singapore Exchange, First overseas outlet opens in Jakarta, Indonesia, Sets up PRC’s Headquarters and opens the first outlet in Shanghai. BreadTalk receives the Singapore Prestigious Brand Award Distinctive Brand Award (Distinctive Brand Award)

2004: Brings in Din Tai Fung – Ranked one of the World’s Top Ten Best Restaurants by The New York Times and creates a craze for xiao long bao with 2-hour queues and BreadTalk is a winner in the Design for Asia Award, Hong Kong Design Centre

2006: George Quek wins the Emerging Entrepreneur Category of the Entrepreneur of the Year Awards 2006, organized by The Business Times and Ernst & Young, Receives the Five Star Diamond Brand awarded by the World Brand Laboratory in Shanghai, PRC

2007: the 1st Food Republic opens in Kuala Lumpur’s Pavilion Shopping Centre, Malaysia and BreadTalk celebrates its 100^th store worldwide opening in Shanghai, PRC

2009: BreadTalk inks a 12-Country Middle East Master Franchise agreement with Bahraini partner, Pan Arabian Gourmet. BreadTalk puts Singapore on the world retail map as it emerges as a finalist in the Emerging Retailer of the Year Category at the World Retail Awards, Spain. BreadTalk is listed by Brand Finance, an international, independent asset valuation company as one of the Top 100 brands in Singapore

2012: Global Launch of BreadTalk Gen4 concept, Shanghai, Launch of 70-year Thye Moh Chan confectionery and Winner of Five Star Diamond Award, World Brand Laboratory, Shanghai

2014: BreadTalk Group’s presence can now be felt in 16 territories around the world with more than 800 outlets across 8 brands. First Singaporean Brand to win “Growth Market Retailer of the year” at World Retail Awards 2014, held at the prestigious Salle Wagram in Paris.

2015: BreadTalk’s new global concept store launches at VivoCity, Singapore – Celebrating natural goodness, baking artistry and digital engagement for consumers. BreadTalk, Toast Box, Food Republic and Din Tai Fung consecutively tops Influential Brands survey 2013-2015.

2016: BreadTalk Group forges joint venture to enter the United Kingdom with Din Tai Fung restaurants and BreadTalk signs agreement to enter Myanmar market

2017: BreadTalk clinched the World Branding Awards for the third time in 3 years as the sole bakery representative from Singapore. BreadTalk and Din Tai Fung clinched the Influential Brands Award for the fourth consecutive year in 2017. BreadTalk opened our first Myanmar outlet at Junction City Mall in Yangon on 10 May 2017. ToastBox opened our first outlet in Terminal 3 of Soekarno-Hatta International Airport, Jakarta in May 2017 and BreadTalk Group partnered with Song Fa Holdings on 3 July 2017 to bring their renowned Teochew Bak Kut Teh cuisine to China and Thailand.

Knowing the Leader

Henry Chu, CEO:

“At the BreadTalk Group, we believe in giving back to the communities that we are a part of. We do our bit in supporting causes closest to our hearts, such as developing the local arts and culture scene, nurturing our next generation and supporting the local communities.”

“Driven by our very own in-house Research and Development (R&D) team, our Masterchefs conjure culinary magic for the thousands of recipes that you savour from our brands daily.”