10 Best Startups to Watch 2021

Simplify data management with solutions that improve data quality and increase CRM adoption: Validity


Data is essentially the plain facts and statistics collected during the operations of a business. They can be used to measure/record a wide range of business activities - both internal and external. While the data itself may not be very informative, it is the basis for all reporting and as such is crucial in business. Customer data are the metrics that relate to customer interaction. It can be the number of jobs, the number of enquiries, the income received, the expenses incurred, etc. In order to know about our interactions with the customer, we need data. Businesses run better and grow faster with accurate data that enables them to increase sales productivity and and email engagement. Data that lets you target, engage and convert customers, and do so more effectively than before. Validity is the most trusted name in customer data quality. Tens of thousands of organizations rely on Validity solutions – including Everest, DemandTools, GridBuddy Cloud, BriteVerify and Trust Assessments – to improve customer engagement and manage their customer data. With Validity, these organizations make better decisions that drive more leads, close more deals and confidently plan for continued growth.

Email verification for the serious marketer

BriteVerify is the industry’s longest standing and most complete email and contact verification solution. Validity’s technology allows you to gather real contact data at the point of collection paired with the ability to check your data at any time – protecting customer experience and your email reputation. BriteVerify prevents over 1.5 million invalid email addresses from entering CRM systems every 24 hours. Reliable contact information is the only way to reach your customers. Without it, you’re lost from the start. You work hard to acquire email addresses and to protect your email reputation. Fake or stale email addresses negatively impact this reputation, jeopardizing your connection with valid email subscribers. Ensure your email addresses are valid before hitting send and maintain your solid email reputation. When your consumers provide their contact information, they expect to hear from you. When they don’t, you are missing out on a potential relationship and conversion. A fake email is not just a lost opportunity. 25% of all email addresses collected are invalid, making it a financial liability. Sending to valid addresses increases engagement rates, improves reputation with mailbox providers, and drives more conversions. BriteVerify is the recognized leader and trailblazer in the email verification space. Validity works with leaders in the email industry to minimize resource burdens across the ecosystem while complying with leading privacy and security standards. BriteVerify provides email marketers and CRM admins with the technology they need to maximize the customer experience, protect the email experience, and increase ROI.

Manage your data in minutes, not months

Deduplicating, standardizing, importing, managing record ownership, and manipulating data in your CRM is so time consuming it becomes inconsistent, taking a back seat to other priorities. With DemandTools, businesses manage all aspects of their data in a fraction of the time so prioritizing data quality is a benefit instead of a burden. Clean and maintain CRM records faster to run your business on high quality data today and every day after with DemandTools. On-demand, bulk deduplication and duplicate prevention. Identify and merge duplicates quickly, whether there are hundreds or hundreds of thousands in your CRM. Bulk import, update, upsert, export, delete, and undelete functions. Move data between your CRM and spreadsheets equipped with automatic data formatting to decrease time spent prepping source data. Mass modification. Increase data maintenance frequency by applying uniformed changes across data sets to standardize or change field values and align record ownership. Saved processes for easy re-use or automation. Your common use cases take only moments to initiate or no longer require manual intervention to execute. Data enters your CRM from many sources, all with their own formats, field naming conventions, and duplicates to your existing records. Because of this, businesses can’t trust their reports represent accurate and complete data sets. DemandTools removes this doubt and restores confidence in your reports by automatically deduping, standardizing, and assigning records as they come in from different sources. For trustworthy insights to direct your data-driven strategy, get your data report-ready using DemandTools.

Meet the leader behind the success of Validity

Mark Briggs serves as Chairman and CEO of Validity, a company he founded in partnership with Silversmith Capital Partners. He has over 25 years of experience building and leading high-growth technology companies with a strong track record of generating exceptional shareholder value.

“Whether you’re looking to optimize the performance of your email marketing, data management or sales functions, Validity is your trusted partner to ensure you’re reaching who you need to.”