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September Edition 2023

Simplistics- Delivering Custom Website Solutions with a Personalized Approach


In today's digital age, having an online presence is crucial for businesses of all sizes. A website serves as the face of the company and is often the first point of contact for potential customers. It offers an online platform where companies can showcase the products and services, provide valuable information, and engage with the target audience. A website is no longer a luxury but a must-have tool for any business looking to succeed in today's competitive marketplace. A well-crafted website solution can help businesses generate leads, increase brand visibility, and establish brand credibility. It also provides an opportunity for businesses to interact with the audience, gather valuable data, and measure the effectiveness of the digital marketing efforts. Simplistics is a web design and development agency based in Toronto, Canada, that specializes in creating customized website solutions for a range of clients. With over 500 websites built for creative agencies, educational institutions, and unique businesses, Simplistics has a proven track record of delivering high-quality work.

The team of experts takes a fresh perspective on each project, working closely with clients to understand the unique needs and requirements. From research and discovery to bespoke design and responsive development, Simplistics offers a range of services to help businesses optimize the online presence. They focus on increasing user engagement and generating qualified leads for clients through strategic and creative thinking that delivers results-oriented websites. Whether you need a new website built from scratch, improved functionality for an existing site, or an e-commerce solution, Simplistics has the expertise and knowledge to help businesses succeed in the digital world.

Website design

 It is a critical aspect of building a website that accurately portrays a brand's identity and offers seamless navigation for users. Simplistics employs a personalized approach, tailoring website designs that match each client's vision and providing unique user experiences that leave a lasting impression. The discovery phase is where Simplistics' team of experts begins each project. The comprehensive approach helps the team understand the client's business, objectives, and target audience. By learning about brand values, industry trends, and competitor analyses, Simplistics creates a solid foundation that sets the project's tone, direction, and objectives. This holistic approach ensures that clients receive results-oriented solutions unique to the brand. The design phase begins once Simplistics has gathered all necessary information concerning the business and its objectives. The team applies creative and strategic thinking to generate an intuitive user experience unique to the brand. From selecting typography to implementing user-friendly functionalities, Simplistics' design strategy focuses on maximizing user engagement and generating qualified leads. Simplistics stays updated with current industry trends, user experience, and market competition, which gives them the strategic advantage of providing unparalleled website solutions that stand out in the digital landscape.

Clear communication is critical to delivering successful website solutions. Simplistics ensures that clients have direct access to a dedicated account manager throughout the planning and design process. Account managers are available to answer any questions that clients may have and provide expert input on various aspects of the website design and development process. During the different phases of the project, Simplistics seeks feedback from clients, which helps them hone in on the vision. Consistent communication ensures that projects stay on track and regular updates are provided, ensuring that the final product meets the client's expectations. The team acknowledges that we're living in a mobile-first world, and website designs must be optimized to accommodate screens of different sizes and functionalities, whether it's a desktop, tablet, or smartphone. By creating websites that respond to end-users' needs on multiple devices, Simplistics' approach to responsive design allows clients to receive an optimized, responsive, and visually appealing experience across different platforms.

Web Development

Simplistics employs a team of experienced web developers who are passionate about building custom websites from scratch that meet the clients unique business requirements. The team's enthusiasm for the work is evident in the final product, which is of the highest quality. Over the past ten years, Simplistics has grown from two friends doing what they love to a close-knit, curated team of hardworking Canadians with a proven track record of delivering successful website development projects for clients of all sizes and industries. The development process is where Simplistics' team ensures that the project comes to life. The team ensures that the project looks and functions as planned, with all of the code developed using industry best practices to help your business rank well online. Simplistics' approach ensures that all projects are responsive, meaning that users on all devices can easily access your content, while all of the projects go through a quality assurance process that tests functionality, accessibility, accuracy, and performance.

Simplistics uses the WordPress framework to develop custom designs that meet the client’s unique business requirements. However, the approach to WordPress is unique in that they never use a template when developing a website. All of the projects are built from scratch to ensure that there is no bloat and that the design is built around your brand and content. Developing solutions with WordPress allows clients to have full control over the content, access established plugins and features, and provide a faster turnaround time than custom development.

Itzik, Owner

“We pride ourselves in our approach and our clients have come to expect a personal connection and a stellar end-result.”