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50 Most Valuable Brands of The Year 2017

The happy souls at Cnetric believe in keeping their focus on “exceeding client expectations” through cutting edge technologies


Knocking the company’s door

Ever seen a piece of artistry such as juggling? Eye-catching and fascinating as it seems, it is also a way of manipulating multiple objects simultaneously. Heard of a company that is proficient in juggling? We present before you Cnetric, a global system integrator that believes in “delivering digital commerce solutions that change how consumers research, interact and purchase.”

Since its institution in the year 2003 in Bangalore, India, Cnetric has been engaging itself in implementing next generation eCommerce solutions empowered with enhanced-search capabilities and intelligent order fulfillment platforms. With a singular focus on omni-channel commerce, Cnetric is leaving no stone unturned to help businesses discover and maximize new opportunities – be it direct to consumers, through marketplaces, via resellers, or by other innovative models.

Brewing conversation with the CEO

Why was the company set up? How did you select the vertical and decide to be a part of the global platform?

Cnetric enables digital solutions for its clients and has successfully helped its customers adapt their operational models to the increasingly digital landscape. Tracing back to its foundation, Cnetric was started when my business partners and I were keenly looking for an opportunity to enter the growing IT solutions market and we identified a niche in becoming solution partners for IBM software.

We realized that there was a need for qualified IBM partners who had deep technical knowledge and real-world experience to support IBM software implementations, and therefore we decided to enter this market and, brick by brick, we built this company on that foundation. At its inception it was decided that Cnetric would keep its aim mainly on delivering business integration solutions for sectors like telecom, financial and retail, as these verticals have diverse systems causing data redundancy and a lack of transparency across their systems. After a couple of years, we noted the rapid growth and adoption of e-commerce all over the world and, thus, we began to build our capabilities in this space, thereby bringing us laurels from every nook and corner.

Tell us about your first product that was launched? How successful was your first project roll out? Share the experience.

Initially, we were engaged with partners on integration projects for clients in Australia and Asia, but the first client solution we launched was an e-commerce implementation, powered by IBM Commerce, which provided the client organization with opportunities to engage with their customers via the web channel. The client was a B2B distributor based in Singapore, and our solution helped their end-customers in saving time and effort by quickly guiding them to relevant items from the client’s vast distribution catalogue. As our first project roll-out, it was a grand success. The hard work by our team paid off and it was implemented on time and on budget.

What were the grounds on which you have expanded your company and its offerings over the years?

Like I said, we adopted the e-commerce solutions strategy because we saw changes in the market, but soon we realized that clients were seeking newer channels of engagement across web, mobile, call centre and in-store, and were exploring how to integrate these multiple sales channels with a consistent customer experience. The idea of ‘omni-channel’ had been born out of this understanding, and so we adapted to this market by growing our own omni-channel focus that would further enable omni capabilities for our clients.

This whole concept of customer-centricity and constant innovation was the basis for our Universal Commerce Suite platform which is a SaaS based one-stop solution that enables digital commerce for businesses and organizations. Apart from omni-channel commerce, granular personalization, and fulfillment optimization capabilities, we are also trialing machine learning and cognitive modules. 

How big is your organization’s dimension today? Briefly explain the organizational structure.

We are constantly updating our expertise to meet the needs of today’s consumers who are adopting - and expecting flawless engagement with brands - through the latest technologies. Our solutions in our key focus areas of Commerce, Interactive and Analytics and Cloud provide rich functionality and are flexible in taking on new and innovative capabilities to enable our clients to deliver a unique cross-channel experience that ignites interest and engages customers for greater conversion and increased revenue. We have seven locations worldwide, and have over 100 consultants engaged in delivering projects for clients across the globe. Cnetric USA has been successfully delivering cutting-edge solutions for North American clients for several years now, and we have been seeing phenomenal YOY growth.

Are there any trigger factors/events/individuals that have played key roles in shaping your organization’s road map?

That’s a great question. For us it’s our clients who have acted as our driving force, helping us build and grow simultaneously. As end-customers become more digitally aligned, with more information available at their fingertips, they have become more demanding of the overall brand experience. Our motive, therefore, is to provide our clients with the information and solutions that we know will enable them to stay ahead in their space. It gives us immense satisfaction that our solutions have helped our clients in effectively meeting their customers’ demands.

Do you have any new products ready to be/getting ready to be rolled out into the market?

With the constant evolution of ‘omni-channel’ we have also laid the groundwork for constant innovation, and for recent queries, we are on the verge of bringing Cognitive, IOT and AR capabilities into our solutions. Once these modules are ready, we will roll it out into the market and we are hoping to launch it shortly.

Get in touch:

Dennis Menendez

GM – North America

Mobile: +1 415 806 2739


Vivek Chandrasekhar

Director – BD, North America


Roll out the Red carpet for the Founder/CEO

Manohar Durai is the founder of Cnetric Enterprise Solutions and is responsible for business growth, brand building, product/service ideation and go-to-market strategies. At Cnetric, he has pioneered several innovative managed service offerings for the mid-market leveraging IBM Cloud and software technologies.

He has over 25 years of experience in the Information technology industry in the implementation/integration of enterprise class applications gained in areas including Digital Commerce, BPM/SOA, enterprise applications integration, sales force automation, customer interaction and relationship management, product configuration, etc.

"Our expertise is centered on the Digital Commerce solution that excels in delivering best-in-class Scalability and User Experience.”