The vPt impact: VELEKA USA is one of the most recognizable brands in the perishable industry in the United States

“Right before Covid-19 hit, we went into the perishable business establishing the vPt brand after moving and handling major accounts successfully for a few of our customers.”

Liron Ben Simon, founder and CEO of VELEKA USA, has over 25 years of expertise in the freight forwarding industry. He started as an export clerk in Israel and eventually moved up to run the company’s airfreight commercial team. In 2011, he was relocated to the U.S. by one of the biggest freight forwarding companies in Israel to run its U.S. operations, where he handled one of the company's biggest accounts – GE Healthcare – setting up the entire logistics chain in the U.S. with over 25M$ revenue per year in logistics. From 2011 onwards until 2015, Liron was able to increase the revenue of the company by over 300% yearly while expanding into different markets and offering warehousing and distribution services.

In 2016, Liron started his own company, VELEKA USA — a freight forwarding company that offers services for all logistics aspects of import and export by both air and ocean. The company also offers customs brokerage and warehouse services. In 2019, VELEKA established the vPt brand (Veleka Perishable Team) While shifted its focus to the perishable business. This decision proved to be a game-changer for the company, as it experienced massive growth in freight and revenue due to the world's increased need for food products during the Covid-19 epidemic.

VELEKA USA is headquartered in New York. It offers customs brokerage and warehouse services in all the major ports in the U.S. including JFK, LAX, Chicago, Atlanta, and Miami.

The Silicon Review reached out to Mr. Simon and here’s what he had to say.

“Our rapid growth during the last three years helped us expand our cold-chain services to our customers and invest in technology and the highest level of manpower, which is really our main resource and value.”

“Right before Covid-19 hit, we went into the perishable business establishing the vPt brand after moving and handling major accounts successfully for a few of our customers.”

“This was a major and one of the most important decisions which completely changed the course of our company and made VELEKA USA what it is today.”

The Covid-19 pandemic gradually ushered in a time when going to work (onsite) is no longer required. The ‘work from home’ era is here and it’s here to stay.

“We recognized this change pretty fast and shifted all of our priorities. With the best personnel, cutting-edge technology, and monitoring, we focused all of our resources on cold-chain logistics, providing our customers with top-notch service, and essentially becoming one of the most recognizable brands in the perishable industry in the United States.”

“Comfortably say, we now have a solid reputation as industry leaders.”

Liron Ben Simon | Founder & CEO

Liron Ben Simon, Founder, serves as the Chief Executive Officer of VELEKA USA. Despite his successful career in freight forwarding, Liron’s real passion has always been music. He is a gifted pianist and used to perform in hotels, clubs, and famous restaurants. He even had a rock band back in his 20s.

Liron is married to Yael, whom he met in South Africa, and they share three kids.  Holds a degree in laws (LLB), from Israeli institute.

“Our rapid growth during the last three years helped us expand our cold-chain services to our customers and invest in technology and the highest level of manpower, which is our main resource and value.”

“Comfortably say, we now have a solid reputation as industry leaders.”