The Silicon Review
“We are the leader in real-time customer data solutions and enterprise tag management.”
Tealium powers the new era of real-time customer engagement and marketing, enabling global businesses to unlock their customer data and create more meaningful, relevant customer experiences. The company’s industry-leading universal data hub, comprised of an enterprise tag management solution, omnichannel customer segmentation, and action engine, and a suite of rich data services, create a vendor-neutral data foundation that spans web, mobile, offline and IoT.
Tealium, the leader in tag management and unified marketing, is backed by top venture investors who are veterans of the enterprise software industry, each with an impressive track record for investing in category leaders. More than 700 organizations worldwide trust Tealium to eliminate data silos and build a unified, actionable customer profile.
Sneak Peek at the Product Portfolio
Tealium iQ Tag Management: Tealium iQ™ Tag Management powers more digital experiences than any other enterprise tag management provider.
As the foundation of Tealium’s Universal Data Hub, Tealium iQ enables organizations to control and manage their customer data and MarTech vendors across the web, mobile, IoT and connected devices. Equipped with an ecosystem of over 1000 turnkey vendor integrations offered via tags and APIs, you can easily deploy and manage vendor tags, test new technologies, and finally take control of your marketing technology stack.
Key Benefits of Tealium iQ:
Tealium EventStream: One central API hub to collect and deliver your customer event data. Round out your data foundation by collecting and delivering data from the cloud. Tealium EventStream is a lightweight data collection and delivery solution ideal for mobile, IoT and connected devices— or desktop and web when performance is critical. It gives you the ultimate flexibility to get all your cloud-based (server-side) data to one, a central hub where anyone can orchestrate the data powering customer experience.
Key Benefits of Tealium EventStream:
Tealium AudienceStream: Tealium AudienceStream™ is the market-leading Customer Data Platform, combining robust audience management and data enrichment capabilities resulting in unified customer profiles and the ability to take immediate, relevant action.
On average, digital businesses are using over 20+ MarTech vendors that are often not communicating or sharing data. Unconnected tools lead to separate segmentation strategies and a loss of organizational efficiency. Tealium AudienceStream allows users to connect all of their customer data, creating a single view of customers and the ability to automate actions across every channel, touchpoint, and vendor in your entire digital ecosystem.
Key Benefits of Tealium AudienceStream:
Tealium DataAccess: Tealium DataAccess is the most flexible way to access and own your data in real-time- extending the power of Tealium iQ Tag Management, AudienceStream, and other integrations across an entire organization.
Traditional data platforms are plagued by data fragmentation, which is created by delayed batch processes and uncorrelated datasets. This results in backward-looking analyses that are too stale to act upon. DataAccess offers the richest source of clean and correlated omnichannel, event and audience data collected across the web and mobile touch points, and makes that data available for real-time action.
Key Benefits of Tealium DataAccess:
Greet the Thought Leaders
Jeff Lunsford, CEO: Jeff Lunsford has more than two decades of experience as a technology and Internet executive and leader. Jeff previously served as President, CEO, and Chairman at Limelight Networks, which he took public in 2007 as part of a $240M IPO. From 2003-2006, Jeff was the CEO of WebSideStory, a SaaS-based web analytics pioneer that went public in 2004 and is now part of Adobe Systems. Prior to that, Jeff was the CEO of TogetherSoft, a software development tools company that was sold to Borland Software. A former naval aviator, Jeff received a B.S. in Information and Computer Sciences from the Georgia Institute of Technology.
Mike Anderson, Founder & Chief Technical Officer: Mike Anderson founded Tealium in 2008 and has served as the chief architect behind the company’s market-leading tag management and unified marketing platforms. He previously worked at WebSideStory (Adobe Systems), where he served as a senior engineer on the core architecture team. As the builder and leader of the company’s professional services team, he oversaw analytics tag implementations for Disney, Best Buy, Target, Cisco, Citi, FedEx, and more. Mike studied electrical engineering at the University of California, San Diego, and computer science at California State University San Marcos.
Ali Behnam, Founder: Ali Behnam founded Tealium in March 2008, helping design and launch the company’s enterprise tag management platform, Tealium iQ. Prior to Tealium, he worked at WebSideStory (now Adobe Systems), overseeing all product management and product marketing for the company’s enterprise-class products. Ali later transitioned to the company’s professional services team, where he led online business optimization consulting for major brands. Ali holds an MBA from the Anderson School of Management at the University of California, Los Angeles. He studied structural engineering at the University of California, San Diego.