The Silicon Review
"Helping transform data into actions and value”
Retailers are transforming their businesses, streamlining their ability to address changing demands by anticipating and responding ahead of potential service and product availability gaps. Being able to leverage daily sales data in a robust, but simple view, allows retailers to view in-store demand and inventory so both, the supply chain and supplier, can plan and respond to keep their customers delighted.
Retail Solutions Inc. (RSi), founded in 2003, initially started out by providing SaaS Analytic solutions based on the data created by the use of RFID (radio frequency identification) tags in the retail chain, before moving into its present business of providing its supplier and retail customers with the tools to anticipate and resolve in-store, supply chain and eCommerce opportunities that can affect both the consumer experience (keep them delighted) and overall sales and profits. The company acquired the Retail Data Services (RDS) division of VeriSign in 2007.
Designed to enable sustained operational excellence and to automate the path to purchase, RSi’s proprietary algorithms, business processes and suite of intelligent, cloud-based applications help the world’s leading consumer goods manufacturers and retailers listen and respond quickly to consumer demand – ensuring the right product is in the right store, at the right time. A global company with offices in 8 different countries and employees in the field in 15 countries, RSi receives data from 64 countries around the world in North America, South America, Europe, Russia and Asia.
Solutions designed to enable sustained operational excellence
The RSi platform processes billions of records from over 175 major retailers in more than 150,000 locations around the world and turns this data into actionable insights for immediate, automated decision-making. From solving out-of-stocks to driving inventory down, from optimizing sales strategies to determining marketing ROI, RSi improves operational excellence and drives sales. In order to meet the ever-changing needs of customers, RSi has expanded its portfolio to include products that would work for the smallest of suppliers, helping them to build efficiencies and provide insights into their growing business. A new product for retail execution teams that turns the status quo for understanding and reporting field investments on its head has recently been introduced. Last year, RSi has entered a new market with Ansa. The solution allows Shopper Marketers and Media Planners to measure and maximize their digital campaign through automatic store level targeting, optimization and measurement.
A few months ago, RSi has expanded its shopper marketing solution offering with SMO for Brands, an online tool that empowers Shopper Marketers to optimize the effectiveness of their shopper marketing operations, by leveraging a budgeting, planning and collaboration platform designed to automate workflows and maximize ROI. Shopper Marketing Optimization allows you to make fact-based decisions on the best tactics, evaluate their respective effectiveness and build the knowledge base to sustainably shape your competitive advantage.
The company’s fundamental strength lies in data management, powered by proprietary, domain specific ETL tools and the capabilities of the new RSi8 platform based on the Vertica database. However, beyond simply managing data and making it available to customers for analytics and reporting, RSi also bring extensive IP and business domain expertise to bear on customer problems.
RSi also develops and deploys highly complex algorithmic approaches to deriving insights from the data in addition to having experts in supply chain and retailer execution. The RSi experts enable collaborative business processes between suppliers and retailers by leveraging those insights to create real, measurable value.
RSi boasts of several strong Retailer-Supplier Collaboration programs in place with Ahold USA, Albertsons Co, Delhaize America, Family Dollar and Walgreens. Each of these partnerships has a dedicated RSi Channel Director who works directly with the consumer goods companies and the retailer to facilitate the creation and adoption of mutually beneficial collaborative business processes and collaboration programs for entire business units.
A truly global company
RSi currently partners with Grocery, Drug, Mass, Dollar Club and Specialty channels while receiving data from more than 64 countries. More than 175 retailers, and 500 CPG companies, including such household names as Colgate-Palmolive, Nestlé, the Procter & Gamble Company and Unilever trust RSi. The company prides itself on helping drive innovation in the industry, as well as helping their retailer customers better execute market strategies with the various constituents in their ecosystem.
“RSi had been a key partner with Coca-Cola to help build total category volume and profits at Food Lion. What RSi provides is the data, analytical tools, and expertise to enable us to work with Food Lion to optimize promotions, merchandising, on-shelf availability, operations, pricing, and scorecarding.” -Jim Curl, Vice President, Coca-Cola North America
“We chose Retail Solutions because they have a good understanding of how to turn customer specific data into actionable and value-creating insights.” -Bill Graham Vice President of Sales at Beiersdorf
Meet the Master
Jonathan Golovin, Chairman, CEO and co-founder of Retail Solutions: Jon plays a key role in the development and implementation of RSi’s strategy and direction. He leads the executive team – reporting to and soliciting advice and guidance from the Board of Directors. He oversees RSi’s day-to-day operations in accordance with the company’s mission and strategic plan. Previously, he was founder and chairman of Consilium Inc., (now Applied Materials), the world’s largest independent Manufacturing Execution Systems (MES) company. He is also the founder and former CEO of Vigilance, a leading event management system. Considered “the father of MES,” Jon received the 2000 SEMI Award for his contributions. He holds a B.S. from Cornell University and a Ph.D. from Massachusetts Institute of Technology.