Using Immersive Insights to drive out-of-the-box solutions and creative marketing communications: Swim Digital Group

“The best marketing doesn’t feel like marketing.” – Tom Fishburne

Swim Digital Group is a Tampa digital marketing agency. From research and strategy to development and implementation, from print and video to social and digital, the company’s digital experts can handle all of your marketing and communication needs. It is a digital marketing agency that creates experiences that connect with their client’s customers and inspire action.

The Swim group works outside of the usual comfort zones, because often times, that is where the new revenue opportunities exist. Marketing is founded on research, strategy and forward thinking – and from there, creativity begins.

Providing Comprehensive Marketing Services
Swim Digital Group provides comprehensive marketing services that span the entire communication spectrum – from strategic planning to implementation. “We love digital marketing and consider it our forte; but we’re equally well versed in all things considered traditional media,” said Trimeka Benjamin, President. Every project we’re involved in flows seamlessly: informed marketing strategies drive creative concept development, which leads to flawless execution.

Strategy – The Company believes that the most effective marketing campaigns are the result of strategies that evoke action and resonates with prospects. An obscene amount of time is spent understanding not only its client, but its clients’ customer base. Through this research and discovery, Swim Digital Group develops a strategic plan that produces quantifiable results. Once the strategic foundation is built, it brings the plan to life–whether it’s a digital strategy, sales funnel integration or a integrated digital marketing campaign.

Development – The Swim team think outside the box to develop ideas that are innovative and highly effective. It might be a digital campaign, a promotion, or digital strategy and activation – there is no smart idea they aren’t prepared to execute and quantify. What they are most proud of is that they create work that makes a lasting impression and deliver measurable results.

Implementation – Successful marketing initiatives are the result of carefully thought-out execution. The company has spent time perfecting its approach because it believes this is where the rubber meets the road. The Swim Digital Group works closely with stakeholders to ensure every step of implementation is tracked and carried out according to plan. From campaign rollout to process management, it maximizes your resources to ensure success. That’s what happens when you develop a relationship with a solution-obsessed kind of agency.

Customer Base
The company’s customer base includes clients such as St. Petersburg College, The Spring, Cinemark, Daytona State College, etc.

Customer Reviews
“Swim has helped me create the brand proposition for We WiLL. which has allowed me to take this organization to multiple markets and bring C-suite women together to increase value to their current work places. The team at Swim challenges me to not settle for average, but to take my organization to a whole new level.” – Renee Dabbs, Principal, The Voyageur Company.

“Swim’s work with The Spring led to the partnership with ABC Action News on the six-week “Get 2 Zero” campaign. This powerful campaign was created to support all domestic violence centers in the Tampa region and became the focus for ABC’s annual domestic violence campaign “Taking Action Against Domestic Violence.” – Mindy Murphy, President & CEO, The Spring of Tampa Bay.

Knowing the Key Executive

Trimeka Benjamin, President- Trimeka Benjamin is an entrepreneur, strategist, digital marketing expert, and the President of Swim Digital Group. Trimeka works with a variety of organizations ranging from education, public sector and leisure including St. Petersburg College, Florida State College, SeaWorld Parks & Entertainment and AMC Movie Theaters to bring digital campaigns to life using digital media to move consumers through the sales funnel.

She began her career at the National Association of Stock Car Auto Racing (NASCAR) overseeing consumer marketing for New York, Chicago and Los Angeles markets. During her time with NASCAR, Trimeka lead her team to leverage over $10mil in industry sponsorship dollars to create one of NASCAR’s first Champion’s Week victory lap in Time Square, NY. After her time with NASCAR, Trimeka traded the race tracks for patient rooms and became the Director of Marketing for a Daytona Beach based Hospital, to then become the Vice President of Marketing for one of the largest healthcare organization in North Florida. These high-level roles have provided her an opportunity to build long-standing relationships with sports figures and healthcare trailblazers from around the world.

Through hard work, a positive attitude, and a tenacious spirit, Trimeka has made amazing strides in achieving business success and is equally committed to giving back to her community through volunteerism and mentorship. She has a B.S in Business Administration from Bethune-Cookman University.