Wizards who can transform a creative concept into an amazing audio product: Timbre Media

“Our customized radio solutions are created and packaged to help your company take employee engagement to the next, more involved level.”

Audio is increasingly being explored by businesses to convey important information to their workforce – these could be messages from the leadership team by way of interviews and audio town-halls, internal communication priorities, updates on news, Rewards and Recognition celebrations, or awareness building around special time-specific initiatives in the organization, to cite a few examples. Podcasts are evolving as an interesting storytelling medium for such uses given they are cheaper to produce than say video content, can pack in information in a creative manner and find wider acceptance with the workforce given the non intrusive nature of audio, unlike video.

Timbre Media is a company that specializes in offering such services to organizations faced with the challenge of communicating to a large, diverse and geographically dispersed workforce, in a compelling manner. The company was formed by former employees of WorldSpace, the world’s first satellite radio company. Armed with a strong business case, passion for creating audio content and relevant experience in music, radio and broadcast delivery technology expertise, Timbre Media was born in 2010.

With experience in creating audio content in their WorldSpace days for varied listening communities, united by either their love for a genre of music, a language they had in common or information interest they possessed, the Timbre Media team believed they were poised to take customized audio content creation to hitherto unchartered areas. Customizing content for a community united by a company it worked for was one such avenue. Since the company’s inception in 2010, the team, a pioneer in this area of creating content for employees of companies, has refined and perfected the various aspects of creating, customizing and delivering such content to companies across industries.

Audio-tech at its best

Creative conceptualization of an audio product/service that is customized for a specific market segment and its perfect and timely execution is made possible by the Timbre team which has unmatched experience spanning decades in music programming and content production across diverse platforms, including FM radio, satellite radio, television, films, theatre, audiobooks and more. The company takes pride in its team – one that launched the World’s first satellite radio service, India’s first and the largest bouquet of genre based radio stations, has members who were part of India’s first FM radio station, has executed the largest number of radio services for internal communication and HR applications for some of the best and the largest corporates in India and successfully implemented a first-of-its kind FM station outside India which is remotely managed with studios and teams in different geographies. The team comprises people with varied interests – musicians, radio anchors and voice over specialists, sound designers, and more – just the perfect mix of talents that can transform a creative concept into an amazing audio product for its customers. Supporting this vastly talented creative team are some of the most highly experienced technical professionals with experience in satellite radio, terrestrial radio, Telecom, IT, space research and so on.

Service Highlights

• Provides genre-specific and segment specific radio channels to leading Telecom, DTH, Internet/Mobile App service providers.
• Offers customized audio services for Employee Engagement, Learning & Development and other HR applications to a large number of corporates.
• Offers in-store audio and music services to retail brands in India
• Does programming & consultancy support for FM operators.
• Provides high-quality voice & production support to audiobooks publishers, advertisers and others.

The Client Spectrum

Timbre Media’s client list includes Accenture, Aditya Birla Group, Airtel, Al Ghanim, Al Rostamani , Allstate Insurance, Arbor Brewery, Colourplus, DC Books, Deloitte, Fidelity, Fever FM, Flipkart, Forest Essentials, Future Group, GE, HPCL, IBS, IDFC Bank, Infosys, Mafatlal, Mahindra, Megamart, Microsoft, Motilal Oswal, NHRDN, Oberon Mall, Pink Lemonade, Radio Red, Reliance Industries, RP Sanjiv Goenka Group, SANDVIK, Santamonica University, Saregama, SEARS, SHRM, SLK Software, Snapdeal, SOCH, Spice FM, The Paul, Thomson Reuters, TOIT, UB Group, UST Global, Vodafone, Wipro and Zensar Technologies. Going forward, the company plans to widen its content offering and work on appropriate technological tools for delivering the same to its customers to give them the best experience.

Meet the Audio Master

M Sebastian, Co Founder & CEO: Sebastian is the man behind the success story of Timbre Media, having single-handedly steered his team of creative professionals into a dynamic technology and content landscape where customization of services and adaptability is key to longevity in the business.Sebastian is a post-graduate in Engineering and Management and alumni of IIT Kharagpur and IIT Mumbai. He started his career as a space scientist with ISRO and moved on to WorldSpace as its MD for India and Middle East.

“It’s a family that shares the pain and happiness and enjoys every moment. It is the bonding and the common goal that drives us.”