× Business
TelecomHealthcareDigital MarketingERPRetailMedia and EntertainmentOil and GasFood and BeveragesMarketing and AdvertisingBanking and InsuranceMetals and MiningLegalComplianceCryptocurrency
Big DataCloudIT ServiceSoftwareMobileSecurityNetworkingStorageCyber SecuritySAPData AnalysisloTBio TechQuality AssuranceEducationE-commerceGaming and VFXArtificial Intelligencescience-and-technology
Cisco DATABASE Google IBM Juniper Microsoft M2M Oracle Red hat Saas SYMANTEC
CEO ReviewCMO ReviewCFO ReviewCompany Review
Startups Opinion Yearbook Readers Speak Contact Us

Meet the specialists in rendering best-in-class GRC Solutions: Etrends Technologies


“The secret of getting ahead is getting started.”-  Mark Twain

With innovations and technological advancements around the globe, the Software Industry has developed beyond the imagination today. And one such company growing ahead with this graph is Etrends Technologies Pvt. Ltd. Marching ahead by adopting the latest trends in the Software Industry, the company has grown immensely establishing a name in the business.Today, they are well positioned and geared up to meet the industry demands of GRC solutions in India. With having a strong foothold in the Indian market for last 11 years, they have established a solid brand value for their Corporate Governance products.

The company finds their key strength in user interface and flexibility of customization as per the Indian scenario. Well, not only this they also credit the easy to use and easy implementation feature of all their products and the affordable price for the success accomplished.

Recognized as one of the leading brand in GRC solution provider of the nation today, Etrends Technologies have undergone transformations having faced heaps of challenges to achieve the desired position. Two years back India Inc was shaken out of its reverie when a globally recognized brand like Satyam was found to be involved in a multi-million scam that resulted in Governance, Risk and Compliance (GRC) initiatives finally getting their due. And the global financial turmoil certainly has made the case stronger for GRC adoption in India.

Gradually, the GRC market in India continued to grow in 2009 and with less than 30 percent penetration, the market is nowhere near saturation. The Forrester Research Report, quotes that the GRC technology industry comprising of software, consulting and related services is currently growing at 24% year on year and is slated to grow from $2.6 bn in 2009 to over $24 bn in the next five years.

Etrends Technologies Unique Products Offerings
Etrends Technologies serves as one of the reputed IT company in India, to provide range of fully customizable solutions for corporate governance to suite the requirements of company. An 11 year old company in the IT field, Etrends provides bankable software services in the area of Enterprise Business Applications.

LASER: Enterprise Applications by ETRENDS are content-enabled workflow solutions designed specifically for Enterprise Risk Management, Legal Compliance Management, Internal Audit Management, Internal Financial Controls Management. Highlighting some Products developed in-house by Etrends :

The Software Products offered under the Brand LASER by Etrends are:

  • Laser Enterprise Risk Management System (LERMS)
  • Laser Audit Reporting System (LARS)
  • Laser Legal Compliance System (LLCS)
  • Laser Internal Control Manager (LICM)

Story behind Etrends Inception
An American motivational speaker, Zig Ziglar had once said “The foundation stones for a balanced success are honesty, character, integrity, faith, love and loyalty.” Blending these key founding stones for success, Manesh Karani, founded Etrends in 2003 with sheer dedication and enthusiasm. And today, the company has evolved from a website development company to a special GRC Solution provider in INDIA.

In 2006, the founder got an opportunity to work with Ernst and Young to develop a web application for Project Management, for one of their clients which gave him a new beginning to look at a niche market of web applications instead of developing regular websites. He then started getting lots of projects for web applications from big corporate to automate their processes since very few players were there in web application development.

He along with his fellow mates continued doing customised web applications for customers from across industries for nearly 4 years. And then, in around 2009 they grabbed this wonderful opportunity to develop GRC tools for one of the TATA Group of Companies, and finally decided to focus solely on the GRC tools since no INDIAN company was into this domain of GRC solutions. And since then they never looked back, completely focusing and developing GRC tools under the brand name LASER. Today LASER is one of the leading brand in INDIA providing GRC Solutions.

On asking about what motivated him to start Etrends, Manesh Karani (Founder & Chairman) explained “Motivation is a fire from within. If someone else tries to light that fire under you, chances are it will burn very briefly.” ‘Every Software Company has a dream to create a niche product using the best technology, and contribute to the clients success , the driving force that led this evolution. The passion and drive to excel and outperform our own selves while delivering and servicing our clients keeps us motivated.’

“We always believed that one should not sell products of others in the existing market, instead develop some unique products and create a market for it.” So the name was taken as Etrends, meaning setting new trends in the software industry.” AddedManesh.

Etrends Happy Clients
Being clients favourite, the company has countless success stories not only from India but from abroad as well, attached to their profile. Few of their prestigious clients are: Bangalore International Airport Ltd, Tata Motors Ltd., HCL Technologies Ltd, TITAN Company Ltd., Landmark Group, Tata Chemicals Ltd., TATA Consulting Engineers Ltd., Godrej Industries Ltd., Godrej & Boyce Mfg. Co. Ltd., JSW Group of Companies, All Cargo Logistics Ltd., Kirloskar Engine Oils, Air Niugini (PNG), Alcon (Nigeria) and etc.

…..And their Speaks
“LARS has helped improve audit department productivity by reducing cycle time and thus enabling focus on what matters most. Importantly, if used well it also doubles up as an effective Knowledge Management platform for the internal audit department, especially beneficial when used in multi SBU or multi business environment.

This is now the second company in which I have been instrumental in implementing LARS & I would recommend it as an efficient, adaptable and user friendly platform for managing internal audits.”- T. Vinod Kumar, Chief Financial Officer, Kirloskar Oil Engines Limited

“I have selected Laser Audit Reporting System (LARS) for automation and documentation of Internal Audit processes. I find it simple to use for Audit team members and easy to update the data, programs and generate reports. In my personal view, the product offers value for money proposition and strong post sales support.”– NageshPinge, Chief Internal Auditor, Tata Motors Limited

“The support provided by Etrends Team from INDIA was excellent, which helped us stabilize the process in our organization very fast. I will highly recommend LARS a product of Etrends which is truly at par with any International product for Internal Audit Reporting System.” – Ajaya Jain, Chief Internal Auditor, Air Niugini, Papua New Guinea

“Etrends adopts a professional approach and displays good understanding of customers’ requirements. We are pleased with the hard work and determination of their entire team throughout the project and are satisfied with the overall quality of LARS implementation.” – Nilesh Doshi, Head – Internal Audit, Capital First Ltd.

I would definitely recommend LARS because the Service rendered was professional with clear understanding of concepts and customization to our requirements.
The Etrends team was very co-operative and problems pointed out were resolved promptly. Also the features of LARS (which were more or less to our expectations) and the pricing which was reasonable. – Pervin Vanskuiwalla, Vice President – Internal Audit, Godrej & Boyce Mfg. Co.Ltd.


The Future Sight

Through its praiseworthy offerings, Etrends has made a successful impact on the economy of the country and to continue the same, Etrends has set a goal to penetrate into newer markets across the globe. They have successfully setup in Nigeria and looking out for Implementation / Sales partners in Middle East, Africa, UK, Singapore.

Etrends aspires to be a ‘Market Leader in INDIA Governance, Risk and Compliance (GRC) Sector’, providing thousands of organizations simple & economical solutions. This could be possible by innovating, marketing through associates, offering world class support and partnering with domain experts, thus, contributing to Indian growth and creating value for all stake holders.



“Sea is common for all… Some take pearls, some take fishes, some come out just with wet legs! World is common to all; what we get, is what we try for!”

Knowing the Leaders

Manesh Karani, Founder & Chairman- Bringing 17 years of experience and expertise from the software industry, Manesh is the soul of Etrends. In 2009, he converted the company into product based company and developed the LASER brand for GRC solutions and presently, looks after the business development and legal aspect of the company. He holds an Engineering Degree from Mumbai University.

Anupama Sharma, Director- Anupama’s association with the company is right from the date of Etrends incorporation. She is responsible to look after the HR, accounts and training in the company. She has an Hon’s in B.Com and an MBA (Finance) from Osmania University, Hyderabad, India.

Sandeep Chalke, Management Consultant- Sandeep is instrumental in accelerating the growth and expansion in terms of finding suitable partners across the globe. He is Vice President – Advanced Wound Dressing – Global Business at Acelity, based in Bridgewater, NJ since May-2015.

Acelity is a global advanced wound care and regenerative medicine company. ACELITY product portfolio delivers value through solutions that speed healing and lead the industry in quality, safety and customer experience.
Prior to joining Acelity, Chalke has worked at GE Healthcare globally. He joined GE Healthcare in 1996 in the Diagnostics Ultrasound Business where he managed the emerging Diagnostics Ultrasound Services for Asia-Pacific and a very high growth P&L for four years.

Prateek Patel, Technical Division Head – Prateek’s bond with Etrends is quite long; he has been with Etrends from the inception of the Company. A graduate degree holder in commerce from Mumbai University, India, he joined the management team in 2002.

Quick Facts
Founding Year: 2008

Office Locations: Mumbai

Investors: Self-funded

Competitors: TeamMate, Pentana, Protiviti

Revenue Model: The Company offers the applications on a perpetual license basis, and then annually AMC is charged year on year.


Problem – One of the biggest retail chain in INDIA, having more than 400 + stores with 4-5 brands across INDIA were looking to automate the Internal Audit process which was done manually. Every month the humongous task of compiling the data across 400+ stores, preparing reports and getting the gaps and tracking the issues was a major pain and matter of concern for the client. Even the management was unable to get any status as desired, also the productivity of the audit team was utilized less than 50% in core audit activities, and rest of the time was spent in collating, creating reports.

Solution- LARS helped the client to simplify and automate the complete process and that too in a record time of 2 months. The implementation and training at PAN INDIA was done.

Results- The client was very satisfied and happy that they made the right choice by selecting LARS.