An Interview with Joe Hyman, Vizergy^® – Digital Marketing Founder and CEO: ‘Hospitality Marketing is Not Only Our Mission; it’s Our Sole Focus’

“With the right tools, people, and technology, Vizergy helps the world’s travel industry drive more revenue online.”

Vizergy^® – Digital Marketing is a leading provider to the world’s hospitality industry with fiercely competitive tools to maximize clients direct sales channel online.

Vizergy’s “formula for success” includes cutting-edge technologies built on the company’s SaaS, marketing system, paired with innovative digital marketing programs and the best professionals in the industry.

For 20 years, Vizergy has relentlessly developed and deployed the best technologies and talent to serve thousands of hospitality clients with excellence. From complete responsive website design to proven award-winning digital marketing programs and media campaigns, Vizergy provides turnkey online marketing solutions to empower clients to win in today’s complex and competitive hospitality industry.

The company was founded in 1998 and is headquartered in Jacksonville, Florida with regional sales offices in Texas, Maryland, and Northern California.

It’s essential for all businesses to have a strong online presence. Maintaining a productive website and implementing strong digital marketing techniques are critical to bring in more leads turning your website into your most profitable sales channel. This is even more significant for the hospitality industry, where customers have many options for booking online. Vizergy has found a way to ensure its clients stand out.

Joe Hyman, Vizergy^® – Digital Marketing Founder/CEO, spoke exclusively to The Silicon Review. Below is an excerpt.

Taking Flight: Simple, Seamless, Turnkey, Productive

The need for smart digital marketing in hospitality is critical. Hospitality clients want consumers to book direct. This is more profitable for the property, and ensures clients are able to secure their customer database. Competing aggressively is vital, since hotel inventory is disposable. If they don’t sell that last room today they will never be able to sell it again. What began as a software company geared toward hoteliers has burgeoned into a full-service digital marketing firm. All programs have been built on Vizergy’s proprietary cloud-based marketing software platform (SaaS system designed specifically for hospitality clients). The Vizergy Marketing System (VMS) not only gives our clients a competitive edge, but the freedom and accessibility to manage their own website content, drive and measure performance with a dynamic analytics platform, employ the use of native personalization, and use GEOfencing, to name a few key benefits.

The VMS integrates with many other digital platforms. From review and reputation management API’s to conversion and measurement API’s directly on the Google platform for the Google Ad Network, Google Reviews and Google MyBusiness Listing (GMB), the Vizergy technology stack creates a real competitive advantage for our hospitality clients’ inbound and outbound marketing. Vizergy provides clients a consolidated look at performance from a single system across multiple platforms.

Innovative Platform TargetingHub™: Shaping the Future of Marketing

TargetingHub™, Vizergy’s newest enhancement is the only solution available to hospitality marketers today that identifies your most profitable guests and helps find more just like them. TargetingHub optimizes your customers’ experience and improves conversion rates.

Looking into the future Vizergy has invested heavily in TargetingHub™.This system takes existing data assets and predicts channels and advertising campaigns that will produce the greatest returns.

Vizergy encourages clients to take an omni-channel marketing approach. Consumers’ behaviour today has changed with research and booking happening on multiple devices and through multiple channels. The new platform ensures clients are attracting the right customers, through the right channels at the right time while boosting conversions dramatically.

TargetingHub™ is, Vizergy’s newest product, launched phase one in the first quarter of 2018, with more to come later in the year. This application, in combination with Google, Facebook tools, and the Vizergy Marketing System (VMS), is a real game changer in online marketing.

We simplify the complex, hodgepodge approach to digital marketing by providing a single, SMART platform.

This is Joe Hyman: Vizergy’s CEO in His Words

I have an extensive background in sales, marketing, and management. In 1998, I took my passion for business development, travel, and marketing and set up SECURE-RES a reservation software company. We eventually re-branded to Vizergy® to encompasses our deep breadth of expanded software and service solutions.

Many people ask how I came up with the name. Vizergy is a portmanteau, coined from the words Vision and Energy. Every day we focus on our vision:, -Become the go-to brand for intelligent digital marketing for the hospitality industry.

Organizational Culture: Making it Tangible

Our office culture is collaborative, innovative and energetic, and everyone is willing to roll up their sleeves to help co-workers when needed, regardless of their titles. Our associates are the heart of our business and account for one-half of Vizergy’s operating expenses. Our associate’s collective knowledge, talent, skills and abilities, experience, judgement, and wisdom represent the human capital that make this a special company.

The changing landscape of digital marketing requires different strategies and tactics based on business goals, objectives in this complex environment, people and culture matter.

Sky’s the Limit

This year, Vizergy celebrated it’s 20th year anniversary and has never been in a better position for growth. With our industry experience, the right people, tools and solutions, Vizergy is a highly recognized industry brand that great clients trust. We are having the best year in our history and look forward to the next 20 years.

“Our proven Success Formula has helped thousands of hospitality clients achieve more. In fact, we’ve helped hotels across the globe achieve more than 3 billion dollars in direct online bookings.”