Search has never changed as fast as it does right now. Classic blue links share space with AI overviews, answer boxes, maps, product feeds, and short videos. For brands, “doing SEO” is no longer a checklist; it’s an ongoing strategic function that connects content, product, PR, and engineering. That​‍​‌‍​‍‌ is the reason why independent SEO specialists are still highly in demand. Top-notch consultants usually have a perfect combination of profound technical knowledge and a good understanding of the way businesses operate. Besides, they are always in tune with the changes in search rather than using old tricks. Here​‍​‌‍​‍‌ you have a carefully selected list of 10 thought leaders, whose ideas are shaping the future of SEO in ​‍​‌‍​‍‌2026. Why work with an SEO consultant in 2026? While​‍​‌‍​‍‌ internal teams and agencies are in charge of most daily SEO operations, a competent consultant plays a different role ​‍​‌‍​‍‌altogether. With a fresh view of the competitive landscape, they can reframe priorities and turn ongoing algor...