PUMA Studio announced opening in LA to create products and campaigns

The decision to open a creative space in LA was part of PUMA’s strategic priority to excel in the United States

PUMA built the PUMA Studio in the Hollywood district of Los Angeles in early 2025, a creative location that brought its design and marketing teams closer to key communities and celebrities, inspiring goods and campaigns for the strategically crucial US market. The new PUMA Studio contributed significantly to the creation of products and marketing activations that resonated with US customers by tapping into LA's vast ecosystem of creative and inventive experts. Arne Freundt, Chief Executive Officer of PUMA, stated that opening the PUMA Studio in Los Angeles was a crucial strategic decision as the company aimed to expand its business in the United States. PUMA's new location allows the organization to recruit the top personnel to one of the most dynamic and innovative.

The PUMA Studio offered an exciting environment that allowed the company’s product, design, and marketing teams to bring their creative ideas to life. It complemented PUMA’s existing global and regional product teams located in Somerville, Mass. The PUMA Studio also allowed PUMA to be closer to some of its most important ambassadors from the worlds of music and entertainment. Apart from the design and creative space, it featured a bespoke space for VIP clients to have exclusive access to PUMA’s upcoming products.