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Common Mistakes New CBD Business Owners Make
When the FDA sent Curaleaf a warning letter over marketing that it said claimed CBD could treat cancer and Alzheimer's, the case made headlines. It was also a public version of a mistake new CBD owners make quietly every week. Most new CBD brands that struggle do so for reasons that have nothing to do with the quality of what they sell. They lose on the early operational decisions, where a few avoidable errors account for most of the damage, the same errors showing up brand after brand. Trusting a Mainstream Processor The most common opening mistake is signing up with Stripe, Square, or PayPal and assuming payments are handled. These platforms prohibit CBD, and they will close an account once the product is detected, usually with funds held for months. Some founders even hide the nature of the business to get approved, which works until the platform detects the products and shuts everything down without warning. A founder who builds an entire launch on one of these processors is building on something designed to drop the category at the first sign of it. The fix is to start with a specialized high-risk processor and a dedicated merchant account, set up before the first sale, whi...
