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Karina Portugal: Learning to Ask the Right Question
How an advertising executive who once worked Cannes Lions became one of the international voices in digital trust, fraud prevention, and identity for agentic AI Ten years ago, Karina Portugal was at advertising festivals like Cannes Lions, discussing campaigns and branding. Today, she sits across the table from some of the largest banks in Brazil, Europe, and the United States to discuss a much harder problem to sell: how do you know whether you can trust who, or what, is on the other side of a transaction. The turning point began in a way she herself describes as unexpected. A Polish fraud-prevention startup, still in its fundraising and international expansion phase, approached her for a VP of Sales role. It was no small choice of market: Poland has established itself as one of Europe’s most relevant hubs for data science and AI, with cities like Wrocław earning the nickname “Polish Silicon Valley.” For Karina, entering that ecosystem was exactly the environment she wanted to be in at that point in her career. Karina didn’t come from a technical background, knew nothing about fraud prevention, and was competing for the role against five male candidates...
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