Shell and Ferrari sign a multi-year deal for renewable energy, accelerating the luxury brand's decarbonization and sustainable manufacturing. In a landmark partnership bridging high-performance luxury and the energy transition, Shell has signed a long-term agreement to supply Ferrari with renewable power. This multi-year deal will see Shell provide green power for Ferrari's manufacturing operations in Maranello, Italy, and its global Formula 1 racing activities. The partnership is a significant accelerant for Ferrari's ambitious decarbonization strategy, allowing the brand to leverage Shell's global energy portfolio to reduce the carbon footprint of its road cars and its pinnacle motorsport division simultaneously. This strategic alignment starkly contrasts with the traditional oil-and-gas relationships that have long defined motorsports. The deal demonstrates that sustainable manufacturing is now a core component of luxury brand equity and technological leadership. This matters because it signals a profound shift where a brand synonymous with peak performance is now staking its reputation on clean energy procurement, validating the market for h...