Food and beverages


Burger King launches a meatles...


Burger King launches a meatless burger in Europe

Burger King launches a meatless burger in Europe
The Silicon Review
13 November, 2019

The biggest news that the fast food industry has to offer is that Burger King has launched a new meatless burger around Europe whilst introducing a hoard of meatless options across USA. In the August of this year, the burger chain behemoth had introduced its signature Impossible Whopper, its flagship meatless product in association with Impossible Foods, all across USA. Now, its Europe’s turn to taste this delicious, healthy option that is great for the heart! It has been met with much rave considering how close its taste was to an actual beef burger while giving you many health and environment benefits.

"It's driven new guests into the restaurant. We're really excited to be able to attract that customer.The Impossible Whopper has been performing well,: said Chris Finazzo, Burger King's president for the Americas about the sandwich that is priced at sandwich is priced at $5.59.

In Europe the burger, owned by Unilever, is being called the Impossible Whopper and has vegan options for chicken, mutton and bacon. It has launched in over 2400 of Burger King’s European stores. Whereas in the US, are trying out an Impossible Burger with pickles, mustard and ketchup on a toasted sesame seed bun in select restaurants inMilwaukee, Cedar Rapids, Augusta, Cincinnati and Buffalo.