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Walmart Unveils Comprehensive ...The new wordmark draws inspiration from founder Sam Walton’s iconic trucker hat, with a modern, custom font
Walmart is all set to embark on an exciting new chapter with the latest unveiling of a comprehensive brand refresh that highlights its transformation into a people-led, tech-powered omnichannel retailer. This refreshed identity aims to capture the retailer’s evolution from its humble beginnings in Bentonville, Arkansas, to its current status as a global leader in retail, committed to helping people save money and live better. As Walmart has expanded over the years, its commitment to affordability has remained steadfast. However, its focus has broadened to include saving customers time, promoting healthier lifestyles, building wealth, and supporting stronger communities. With digital services, health offerings, and more, Walmart continues to adapt to the changing needs of its diverse customer base.
The updated brand identity reflects this shift while honoring Walmart’s legacy. The new wordmark draws inspiration from founder Sam Walton’s iconic trucker hat, with a modern, custom font that sets Walmart apart from the competition. The brand’s spark symbol continues to represent the energy and innovation that guides customers through every aspect of the Walmart experience. Walmart’s color palette, featuring True Blue and Spark Yellow, maintains the brand’s familiar blue tones while introducing updates to keep the look fresh and relevant. The tone of the brand, now more relatable and approachable, mirrors the millions of customers who shop at Walmart, with visual elements such as illustrations and photography reflecting this connection.
The brand refresh will be rolled out across various platforms, including Walmart’s website, app, stores, and the company’s new Home Office in Bentonville, Arkansas, set to open in January 2025. The process began in October 2024 at Store 4108 in Springdale, Arkansas, with other locations undergoing redesigns over time. The official launch of the refreshed brand will take place in January 2025, with the new look debuting on Walmart’s digital platforms and marketing assets.
For an in-depth look at Walmart’s new brand identity, visit the newly launched Walmart brand hub.