Measuring real-time Attention Analytics over 33 billion times per day: Moat

In this digital world, humans are producing a huge amount of data in every second. The amount of data produced in every minute or rather second makes it challenging to store, manage, utilize, and analyze it. Today, the amount of data produced by large business enterprises is growing, at a rate of 40 to 60% per year. Simply storing this huge amount of data is not going to be all that useful unless we use tools like data lakes and big data analysis that can help us in handling big data to a great extent.

Moat is a global analytics provider focused on making brands and publishers more effective. From real-time attention metrics and intelligence to cross-platform measurement and new currencies, Moat offers solutions that make branding and storytelling work better. Its products include Moat Pro, which provides users with detailed snapshots of ad activity on the web, and Moat Analytics, a measurement platform that goes beyond traditional metrics like impressions or clicks to focus on attention.

Moat was acquired by Oracle in 2017 and remains an independent platform within Oracle Data Cloud, which uses data and analytics to enhance media for leading marketers and publishers. The largest brands and publishers in the world rely on Moat as a trusted partner.

Finally, True Cross-Platform Analytics: Moat Analytics

Top brands and publishers run Moat Analytics on trillions of ad impressions and content views to measure and drive attention. With billions of dollars transacted on metrics that didn’t exist a few years ago, precision and rigor in digital measurement matter more than ever.

• Over fifty metrics in video and display that pass Media Rating Council scrutiny
• Campaign, creative, domain, URL, placement, author, and impression transparency
• No measurement company has held more viewability certifications for longer

Attention Analytics has legs: measure mobile

The most sought-after digital screen is sitting in your pocket. Clock every second of exposure, quantify the audibility of your message, visualize every touch, and measure viewability in-geo and in-demo in real time. Optimize your mobile viewability with exclusive mobile pre-bid data. Drive attention and effectiveness.

Non-Human traffic stops when precision measurement begins

Backed by a proprietary and exhaustive methodology for non-human traffic detection, Moat identifies and provides email alerts on dozens of forms of invalid ad traffic. With an investment of thousands of hours of continual diligence to detect and help block NHT, we know how non-human works and how to stop it.

Marketers who use Moat don’t pay for impressions served to non-humans, and platforms that use Moat programmatically remove invalid traffic, pre-bid. Brand-safe, human, and viewable are table stakes in digital marketing.

Data unification: a platform for all your data

Apples-to-apples comparisons in one place, from in-app social network campaigns to connected TV, one real-time dashboard gives you access to what you need to make smarter marketing decisions.

Third-Party Data Has a Home - From audience and demographic data to ad server counts to DMP segment information, unify your third-party data under one roof and turn data into action.

Alongside real-time ad analytics and content analytics metrics captured by Moat tags, pull your DoubleClick, Sizmek, Atlas, OAS, AppNexus, PointRoll, Nielsen OCR/Digital Ad Ratings, BlueKai, Krux, Lotame, and Grapeshot data into Moat for unified campaign reporting and single-click PowerPoint automated snapshots. The fastest and most flexible analytics UI with the most in-depth viewability and NHT benchmarks in the ecosystem.

Real-Time Marketing and Ad Intelligence: Moat Pro

Mobile and desktop, direct and programmatic

Visualize current and historical direct and programmatic relationships among brands, publishers, and all their intermediaries in mobile and desktop. Search through the creatives a brand has run from currently in-market to over three years of history. Filter to see a publisher’s latest direct deals. Discover where mobile and programmatic dollars are moving over time.

• View the creatives that were actually trafficked online
• With 3+ years of data, industry trends come into clear view
• Filter and sort the data to hone in on the insights most relevant to you

Video intelligence, in true color

Tens of thousands of pre-roll creatives at your fingertips, with sound and the sites they’re on. Play them to get a grasp on a brand’s creative strategy, and dive into the data to understand where the video is delivered. Moat Pro gives you unprecedented insight into the rapidly growing ecosystem of video ads.

Full-page captures of tens of thousands of high impact ad experiences

All the motion and emotion created by top Web page ad experiences, captured in full, every day. Skins, takeovers, interstitials, billboards, expandables, overlays, and more. High Impact gives you the true experience that users see.

Email alerts, share of voice trends, and instant prospecting tools

Tools built on the industry’s most actionable marketing and ad intelligence data. Get notified when a brand launches a major new campaign, discover shifts in spending priority, and identify the brands most likely to buy your media.

Go ahead and mock

What do your creatives look like on a given site? Moat’s mock tool generates presentation-ready links and screenshots that feature any ad placed on any page. Just select or upload your creative, drag & drop it onto the site, and you’re done. You can even share your mocks and have your creatives fully animate in front of whoever views them!

The Founding Duo

Jonah Goodhart, CEO, and Co-founder: Jonah is the Founder of Moat and was the founding investor and board member of Right Media, and a Founding Partner of WGI Group.

Noah Goodhart, Founder: Noah is the Founder of Moat and was the founding investor and board member of Right Media, and a Founding Partner of WGI Group. Noah and his brother Jonah have founded several other companies together.

 “Be ready for what’s next with the industry’s most exhaustively tested suite of ad and content metrics.”