The Silicon Review
This is an era where the eCommerce industry is taking over the brick and mortar world. Retailers are selling their products through different digital shopping channels. But the main trouble arises while managing multiple channels at the same time. And that’s where CrescoData can help.
Founded in 2014, CrescoData is a brainchild of a group of digital marketing and technology experts who between them have decades of industry experience. Having worked across the Asia Pacific region they realized the massive eCommerce growth opportunity and how by building The CrescoData Platform they could help eCommerce scale.
Headquartered in Singapore, CrescoData is a privately owned company and is the South East Asia’s leading Product Data Management Platform. CrescoData maximizes online sales of eCommerce firms by ensuring their products are displayed across the widest range of shopping portals in Asia Pacific. The company works with digital marketers and digital agencies to amplify online retailers’ reach and maximize conversions across a multitude of digital channels.
The Expertise of CrescoData
CrescoData’s cloud-based platform seamlessly imports and syncs data across multiple retail platforms and digital advertising channels. Using the latest technology in machine learning and automation, CrescoData eliminates the need for IT and manual input. Retailers use CrescoData to rapidly optimize, manage and promote product catalogues and stock levels on the world’s leading eCommerce platforms including Amazon, Google, and Lazada.
CrescoData has pioneered the industry it operates in by providing the best-of-breed services to its clients.
Product Data Feed Creation: Cresco helps in creating structured product data feed without the need for IT. It has an automated single one-off connection from master source and the connection module include methods like API, file format, database, webscrape or custom. Cresco helps in merging multiple sources, setting rules, and automated updates optimised by channel.
Marketplace Listings: The Company helps in automatically uploaded products to a range of marketplaces such as Lazada, Zalora, Shopee, Amazon and may others in the correct format, including image resizing and categorisation. The products can be ported from one marketplace to another. Product, price, and stock levels are synchronized across the marketplaces.
Digital Ad Feeds: CrescoData helps in promoting the entire catalogue through digital advertising channels or social networks including; Criteo, Facebook, shopping comparison sites.
Google Shopping Feeds: The company is a Google Shopping partner and helps merchants create, automate and optimise Google Shopping feeds to drive sales back to their own websites.
Order Sync: Remove manual processes. Manage orders in your existing platform. Marketplace orders can be pushed back into your eCommerce platform, FMS or WMS. Order status updates are automated.
Advanced Services: CrescoData’s advance services includes sales promotions, adding of dimensional data, shipping costs, currency conversion, product filtering, variants, de-grouping, image resizing, removal of sales banners, and the addition of watermarks.
Marking the Territory
Working with CrescoData eliminates the pain and complexity of managing multiple shopping comparison engines (SCE), shopping portals, marketplaces and Product Listing Ads (PLA). The company ensures the inventory is displayed across the widest range of digital channels and localized for each market. The CrescoData Platform is hosted in the cloud on AWS and uses the latest technologies such as machine learning to help merchants scale and solve eCommerce automation challenges.
Being one of the most popular firms in the industry, CrescoData has a bucket full of clients, which includes some of the giants of the industry: Lazada, Decathlon, Lacoste, Reebok, French Connection, Guardian, Harvey Norman and many others.
Cresco serves customers across the APAC region selling both regionally and globally. Every day the platform processes over 250m products across 10 different countries in 8 different languages. With its core areas of expertise in data mapping and categorization, CrescoData is focused on being a tech business providing high-quality structured data.
During the initial days of Cresco, educating the market about what it does was one the difficult jobs. But CrescoData managed to have its territory marked in the market as one of the leaders. Today, many companies opt for the expertise of CrescoData to save costs, free up IT and marketing resources and to maximize their online sales. The company believes that the will bring a critical change in the industry and will continue to provide high quality structured automated product data.
“As a marketplace, we have a large range of suppliers listing products on the site. Keeping on top of supplier stock levels required a lot of manual work, CrescoData helped solve this problem by integrating with our suppliers and automating stock levels. This immediately saved time, manual resources and improved customer experience by ensuring out of stock items are not displayed.” - Alexia Sichere, Managing Director - Foxy Sales.
“Decathlon uses The CrescoData platform to automate their product listing ads. Using an automated product feed allowed us to turn on Facebook dynamic ads. We’ve seen fantastic results on Facebook; click-through rates above 9% and a much lower cost of sale.” - Clarence Chew, Chief Marketing Officer – Decathlon.
Meet the Masters
Anna Trybocka is the CEO & Founding Partner at CrescoData. Anna has over 15 years’ commercial experience in Telcos, publishers, and agencies. She has led digital teams to deliver multi-million dollar projects across Europe and Asia Pacific. At Yahoo! Anna was the Head of Mobile for AU/NZ where she worked on mobile-advertising innovations and commercialization. In her role as Director of Investment at UKTI, she led the inward investment team to assist Australian and New Zealand businesses with their overseas expansion. Anna holds a BSc from the London School of Economics and an MA from City University, London.
Florian Rueckert is the CTO & Co-Founder of CrescoData. Florian is an accomplished technologist who has spent 14 years consulting on and implementing trading systems in many of the largest European and Asian financial institutions. He spent 6 years working on complex data integration projects in the commodities trading space in his role as a technical specialist with market-leading trading software provider, Trayport.
“We intelligently automate your eCommerce business. Drive new sales by dynamically listing your products across multiple marketplaces and digital ad channels.”